Demand for Porsche AG listing strong as retail investor subscription period begins
Published by Jessica Weisman-Pitts
Posted on September 20, 2022
2 min readLast updated: February 4, 2026

Published by Jessica Weisman-Pitts
Posted on September 20, 2022
2 min readLast updated: February 4, 2026

BERLIN (Reuters) -The books for Volkswagen’s hotly anticipated initial public offering of Porsche AG are covered multiple times on the full size of the deal, a bookrunner involved in the listing said on Tuesday.
BERLIN (Reuters) -The books for Volkswagen’s hotly anticipated initial public offering of Porsche AG are covered multiple times on the full size of the deal, a bookrunner involved in the listing said on Tuesday.
Indicated demand for the listing, due to take place on Sept. 29 at the Frankfurt Stock Exchange, exceeds the full deal size, the bookrunning said.
The subscription period for private and institutional investors kicked off on Tuesday and will run until Sept. 28, with shares offered to private investors in Germany, Austria, Switzerland, France, Italy and Spain.
The price range was being well-received on the market with a good global breadth of demand in the United States, Europe and Asia, a source close to the IPO said. It was too early for visibility on retail demand, they added.
Cornerstone investors have already laid claim to 40% of the shares on offer, including Qatar Investment Authority, which is buying 4.99% of the offering; Abu Dhabi’s ADQ, which is investing 350 million euros; and T. Rowe Price and Norway’s sovereign wealth fund, investing 750 million euros each.
Total proceeds from the sale will be 18.1-19.5 billion euros and could help Volkswagen fund its electrification drive.
(Reporting by Matt Scuffham, Lucy Raitano in London, Victoria Waldersee in Berlin; Editing by Miranda Murray and Madeline Chambers)
An initial public offering (IPO) is the process through which a private company offers shares to the public for the first time, allowing it to raise capital from public investors.
Equity refers to the ownership interest in a company, represented by shares of stock. It signifies the value of an owner's stake in the business after all liabilities have been deducted.
Cornerstone investors are large institutional investors who commit to buying a significant portion of shares in an IPO before it is launched, providing confidence to other potential investors.
The Frankfurt Stock Exchange is one of the world's largest stock exchanges, located in Frankfurt, Germany. It is operated by Deutsche Börse and is known for trading shares of major companies.
Demand in financial markets refers to the desire and willingness of investors to purchase securities, such as stocks or bonds, at a given price. High demand can drive prices up.
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