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Deloitte’s Retail Metaverse Goes Live
Published by Jessica Weisman-Pitts
Posted on March 9, 2022
2 min readLast updated: February 8, 2026
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Published by Jessica Weisman-Pitts
Posted on March 9, 2022
2 min readLast updated: February 8, 2026
Add as preferred source on GoogleDeloitte expands its Consumer & Retail practice in the Middle East
Deloitte expands its Consumer & Retail practice in the Middle East
Deloitte is building a metaverse environment in its store-of-the-future for the Middle East region to showcase the metaverse and how it will benefit businesses and end customers. By adopting Virtual Commerce, Consumer and Retail companies will move to the next generation of selling on the internet by using augmented and virtual reality solutions. To support in this transition to digital, Deloitte is also expanding its Consumer & Retail practice in the Middle East through the appointment of a global retail expert, Hosein Moghaddas.
Moghaddas has joined Deloitte Middle East as the Consumer & Retail leader. Prior to that he was the Middle East CEO of the Yoox Net-a-Porter Group, based in Dubai. Previously, he managed the European eCommerce, Artificial Intelligence and Marketing divisions of IBM and the international division of ATG (now Oracle) as well as working with brands such as Burberry, Louis Vuitton and Ralph Lauren.
“Since the pandemic, retailers in the Middle East and globally have had to adjust and modify their existing strategies to remain competitive and successful in the market. The surge in online retail is only going to continue to grow into the future. Add in the metaverse and the retail landscape is facing the biggest disruption it will likely experience in the coming decade” says Hosein Moghaddas, Consumer and Retail Leader, Deloitte Middle East.
Deloitte’s metaverse aims to ‘show not tell’ what the metaverse is, how it can be implemented by our clients and how their customers will enjoy the benefits of the future of omnichannel retail sales through real life 3D graphics and gamification.
“To ensure we support our clients every step of the way with these unfamiliar platforms, Deloitte is expanding its Consumer and Retail practice in the Middle East by providing strategic advice regarding business differentiation, implementing omnichannel digital transformations to managing Consumer and Retail client’s business functions,” says Moghaddas. “The Consumer & Retail practice will provide an essential advisory and support role to a very well established and time-honored industry in the Middle East.”
Deloitte will be participating in The Retail Summit to be held in Dubai on 14th and 15th March.
The metaverse is a virtual environment where users can interact with a computer-generated world and other users, often using augmented and virtual reality technologies.
Omnichannel retail refers to a sales approach that provides customers with an integrated shopping experience across various channels, including online and offline.
Virtual commerce involves the buying and selling of goods and services in a virtual environment, often utilizing technologies like augmented reality and virtual reality.
Digital transformation is the process of integrating digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Consumer retail practice encompasses strategies and operations aimed at selling goods and services directly to consumers, focusing on customer experience and engagement.
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