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CARLSBERG UNIT MERGES WITH GREEK OLYMPIC BREWERY

Published by Gbaf News

Posted on November 19, 2014

1 min read
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Carlsberg Announces Major Greek Merger

COPENHAGEN, Denmark (AP) — In a move to bolster its position in Greece, Carlsberg says its local brewer will merge with Greek beer-maker Olympic Brewery and hold a 51-percent share in the new company.

Details of Market Share and Ownership

Carlsberg, a Danish company, said Tuesday that the two breweries combined would hold a market share of about 29 percent in Greece. Carlsberg already fully owns the Mythos Brewery, Greece’s third-largest.

Strategic Impact on Greek Beer Market

Carlsberg CEO Joergen Buhl Rasmussen said Tuesday that the merger would make it “a strong number two player” in Greece, after the Heineken-owned Athenian Brewery.

Regulatory Approvals and Deal Information

No financial information was given about the deal, which is subject to Greek regulatory approvals.

Key Takeaways

  • Carlsberg’s Greek unit merges with Olympic Brewery, gaining 51% stake in the new entity.
  • The combined breweries will command approximately 29% market share in Greece.
  • The merger positions Carlsberg as the number two beer player in Greece, behind Heineken’s Athenian Brewery.
  • No financial details were disclosed; transaction remains subject to Greek regulatory approval.

References

Frequently Asked Questions

Who holds the majority stake in the merged brewery?
Carlsberg holds 51% of the newly merged company, with Olympic Brewery retaining 49%.
What market share will the merged entity have in Greece?
The combined breweries will control about 29 % of the Greek beer market.
Which company remains the largest beer player in Greece?
Heineken‑owned Athenian Brewery remains the market leader in Greece.
Were any financial terms disclosed?
No financial details of the merger were publicly disclosed, pending Greek regulatory approval.

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