Established in 2016, CAPEX.com is a worldwide broker provider dedicated to building creative solutions that change the way traders invest.

Global Banking & Finance Review editor, Wanda Rich caught up with CAPEX, CEO Madalina Rotaru to discuss CAPEX’s expansion into Abu Dhabi, the importance of education to its ethos and how it is addressing current global changes into 2021 and beyond.

Wanda Rich: First of all, please tell us more about CAPEX.com.

Madalina Rotaru: With many years of experience in the fintech scene, and as a leading multi-license broker, CAPEX always works hard to develop new products and services that innovate the way people invest today. Our goal is to create a complete fintech platform: a one-stop-shop trading solution, with services that are tailor-made for our clients and partners. CAPEX.com is now a global brand and a leading online broker, with three licenses from ADGM FSRA, CySEC and FSCA.

Wanda Rich: Why did you specifically choose Abu Dhabi as your next hub?

Madalina Rotaru: Abu Dhabi has proven to be an attractive environment and an ever-growing hub full of investment potential, with robust international financial centres like the Abu Dhabi Global Market (ADGM).

With our expansion into the Middle East, we aim to reach a broader clientele via our prestigious trading brand CAPEX.com, while also ensuring that potential investors who are ignored by most of the popular brokers can enjoy a unique and memorable trading experience.

As we support clients who want to make educated investment decisions, we offer a personalised list of services that includes a full package of free educational materials and access to leading market tools powered by reputed providers, directly integrated into our proprietary CAPEX WebTrader platform.

Wanda Rich: There are many Forex brokers in the market. How does CAPEX.com differentiate itself from its competition?

Madalina Rotaru: Although attractive in theory, trading in the Middle East comes with its shortfalls due to limited access to educational resources and a lack of secure brokers to facilitate investments. Reports of fraudulent schemes and illegal trading activities have swept the region amid COVID-19, endangering the capital of numerous investors.
As such, the keys to ensuring the integrity of both individual traders and broader financial markets should be education, through knowledge sharing and unrestricted access to resources.
CAPEX.com stands out from the pack with a solid educational culture and an innovative way of empowering people to trade the financial markets. Our company boasts a customer-centred and education-oriented business philosophy, backed up by powerful technology and personalised trading possibilities.
Our professional teams work round the clock to build creative solutions for investors, expanding and refining our lineup of services. Traders gain access to a wide range of trading products – over 2.100 financial instruments covering the major markets and beyond – as well as to two trading platforms: CAPEX WebTrader and MetaTrader 5.
As CAPEX WebTrader users, clients can activate Trading Central, which delivers analysis and recommendations from real financial experts. Additionally, they can get essential market intel from trusted third-party sources such as News Sentiment, Daily Analyst Ratings, Bloggers Opinions and Hedge Funds Activity powered by award-winning market analysis service provider, TipRanks.
We also offer free and unrestricted access to TradingView, the market’s finest analytical platform, which attracts more than 8 million users per month.

Wanda Rich: 2020 imposed some radical changes for many of us. What changed on the global tech scene in 2020, and what should we expect in 2021?

Madalina Rotaru: Considering the global shift towards technology, the future seems bright. Cloud computing, analytics, artificial intelligence and cybersecurity have already shown impressive results, but I still see room for more growth over the next decade. And let’s not forget about the Big Tech companies, which are already lining up to get their share of the market and expand their horizons.

For example, Microsoft now offers far more than just personal computing software. The Seattle-based firm is primed to grow in the world of new technological advancements, boosted by its enterprise solutions, especially Azure Cloud.

As a side note here, we are proud that Microsoft mentioned Key Way Group – the company that owns CAPEX.com – as a success story, listing us on their global website alongside PayPal, KPMG, IKEA, Coca-Cola, Volkswagen and other international brands.

More than anything, this shows that our infrastructure has proven its worth in the past few months, as the pandemic forced people to work remotely and enabled us to collaborate, whether it was for meetings, sharing documents or reporting.