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Can search engine data predict the winner of the Eurovision Song Contest?
Published by Gbaf News
Posted on May 11, 2018
6 min readLast updated: January 21, 2026
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Published by Gbaf News
Posted on May 11, 2018
6 min readLast updated: January 21, 2026
The results of a new study from online data provider SEMrush show that Norway’s Alexander Rybak is the entrant in pole position to win Eurovision 2018, topping the online search polls in 19 different countries.
The study looked at the most-searched Eurovision entrants in the 48 voting countries across Europe, factoring-in that most countries were likely to search for their own representative over others in the first instance.
The search data insights found that Rybak is the Eurovision candidate that the majority of Europe is rallying behind. Behind Alexander is Finland’s Saara Alto, who won over audiences following her appearance on The X Factor UK in 2016. Saara topped the polls in 6 countries, including the UK and Ireland, and was hot on Alexander Rybak’s heels in a number of other countries. Interestingly, Belarus’ Alekseev also scored high with 5 countries backing him, but failed to progress beyond the first semi-final in Lisbon.
Most-searched Eurovision 2018 entrants by country
While the UK’s entrant SuRie failed to top the lists in any European countries, Ireland has fared slightly better – their candidate, Ryan O’Shaughnessy, is currently the number one entrant being searched for in Andorra.
The study also looked at which countries were searching for Eurovision the most. Despite finishing bottom place last year, and not having won the competition since 1969, Spain topped the list, followed by France, the UK and Italy. Perhaps surprisingly, the USA completed the top 5, despite never having entered the competition. Meanwhile, recent winners such as Portugal (2017), Ukraine (2016) and Austria (2014) failed to place within the top 10.
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Top 10 most Eurovision-crazy countries |
|||||||
| Ranking | Country | Eurovision 2017 position | Most recent win | ||||
| 1 | Spain | 26th | 1969 | ||||
| 2 | France | 12th | 1977 | ||||
| 3 | United Kingdom | 15th | 1997 | ||||
| 4 | Italy | 6th | 1990 | ||||
| 5 | USA | N/A | N/A | ||||
| 6 | Germany | 25th | 2010 | ||||
| 7 | Sweden | 5th | 2015 | ||||
| 8 | Australia | 9th | N/A | ||||
| 9 | Greece | 20th | 2005 | ||||
| 10 | Romania | 7th | N/A | ||||
LGBT icon Conchita Wurst, who won the competition in 2014, was found to be the most-searched winner of recent years, with over a million unique searches from 2014 to 2015 in the UK alone. This was significantly higher than other winners, such as Portugal’s Salvador Sobral (2017), Ukraine’s Jamala (2016) and Sweden’s MånsZelmerlöw (2015).
Finally, after making a Eurovision debut in 2015 as a “wildcard” entry, Australia has competed in the competition every year since; and even managed to finish as a runner up in 2016. Yet the country’s continued participation in Eurovision is still quite puzzling to some, as the third most-searched question about the competition in the UK is ‘Why is Australia in Eurovision?’.
| Most-searched questions about Eurovision | |||
| Ranking | Question | ||
| 1 | Who won Eurovision 2017? | ||
| 2 | When is Eurovision 2017? | ||
| 3 | Why is Australia in Eurovision? | ||
| 4 | Who won Eurovision? | ||
| 5 | Who won Eurovision 2016? | ||
The results of a new study from online data provider SEMrush show that Norway’s Alexander Rybak is the entrant in pole position to win Eurovision 2018, topping the online search polls in 19 different countries.
The study looked at the most-searched Eurovision entrants in the 48 voting countries across Europe, factoring-in that most countries were likely to search for their own representative over others in the first instance.
The search data insights found that Rybak is the Eurovision candidate that the majority of Europe is rallying behind. Behind Alexander is Finland’s Saara Alto, who won over audiences following her appearance on The X Factor UK in 2016. Saara topped the polls in 6 countries, including the UK and Ireland, and was hot on Alexander Rybak’s heels in a number of other countries. Interestingly, Belarus’ Alekseev also scored high with 5 countries backing him, but failed to progress beyond the first semi-final in Lisbon.
Most-searched Eurovision 2018 entrants by country
While the UK’s entrant SuRie failed to top the lists in any European countries, Ireland has fared slightly better – their candidate, Ryan O’Shaughnessy, is currently the number one entrant being searched for in Andorra.
The study also looked at which countries were searching for Eurovision the most. Despite finishing bottom place last year, and not having won the competition since 1969, Spain topped the list, followed by France, the UK and Italy. Perhaps surprisingly, the USA completed the top 5, despite never having entered the competition. Meanwhile, recent winners such as Portugal (2017), Ukraine (2016) and Austria (2014) failed to place within the top 10.
| Top 10 most Eurovision-crazy countries | |||||||
| Ranking | Country | Eurovision 2017 position | Most recent win | ||||
| 1 | Spain | 26th | 1969 | ||||
| 2 | France | 12th | 1977 | ||||
| 3 | United Kingdom | 15th | 1997 | ||||
| 4 | Italy | 6th | 1990 | ||||
| 5 | USA | N/A | N/A | ||||
| 6 | Germany | 25th | 2010 | ||||
| 7 | Sweden | 5th | 2015 | ||||
| 8 | Australia | 9th | N/A | ||||
| 9 | Greece | 20th | 2005 | ||||
| 10 | Romania | 7th | N/A | ||||
LGBT icon Conchita Wurst, who won the competition in 2014, was found to be the most-searched winner of recent years, with over a million unique searches from 2014 to 2015 in the UK alone. This was significantly higher than other winners, such as Portugal’s Salvador Sobral (2017), Ukraine’s Jamala (2016) and Sweden’s MånsZelmerlöw (2015).
Finally, after making a Eurovision debut in 2015 as a “wildcard” entry, Australia has competed in the competition every year since; and even managed to finish as a runner up in 2016. Yet the country’s continued participation in Eurovision is still quite puzzling to some, as the third most-searched question about the competition in the UK is ‘Why is Australia in Eurovision?’.
| Most-searched questions about Eurovision | |||
| Ranking | Question | ||
| 1 | Who won Eurovision 2017? | ||
| 2 | When is Eurovision 2017? | ||
| 3 | Why is Australia in Eurovision? | ||
| 4 | Who won Eurovision? | ||
| 5 | Who won Eurovision 2016? | ||
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