Finance
BRITS WOULD PAY £107 FOR AN EXTRA WEEK’S HOLIDAY ALLOWANCE
Published by Gbaf News
Posted on November 29, 2017
6 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Gbaf News
Posted on November 29, 2017
6 min readLast updated: January 21, 2026
We all imagine what we would buy if we had an infinite amount of money. But when it comes to avoiding the jobs we really hate, or spending more time doing the things we love, how much cash would we be willing to pay?
A new interactive tool created by short term loan provider Wonga has revealed how much Brits would be willing to spend to avoid tedious tasks like deep cleaning their entire home or to enjoy a lie-in or stress-free commute.
Of those happy to spend any money, adding another week to their annual leave allowance was the treat they were willing to splash the most cash on; £107.12 on average. And with the weather this year being a complete wash-out, it is not surprising respondents would be willing to spend £103.93 on average in return for a whole month of glorious sunshine.
The average amount of money Brits were willing to spend on each of the following was*:
Women said they would be willing to spend £90.24 for someone to give their house a deep clean, £11 more than men (£79.10).Londoners put the biggest value on an extra hour in bed. They would pay a staggering £61.30 for a lie-in, more than eight times the £7.50 per hour national minimum wage.
Workers in the capital also put the biggest value on an extra week’s holiday allowance – the average Londoner would spend £132.42 to escape the rat race for an extra week, £25 more than the national average.
The tool’s results revealed that over 65s would spend £25.87 for the privilege of a cooked breakfast in bed on a Sunday, compared to 25-34 yearolds, who would fork out almost double, spending on average £51.89.
James McMaster, Head of Marketing in the UK at Wonga, said: “We created the Price for the Good Life tool to discover how much people value their time and are willing to pay to make their lives that little bit easier. It’s really informative to see how much the nation is willing to spend on tasks they would rather avoid, and which they see as more ‘valuable’ than others.”
Find out how you measure up against the nation by visiting the Price for the Good Life game on the Wonga Cash Smart site: https://www.wonga.com/cashsmart/price-for-the-good-life?start
We all imagine what we would buy if we had an infinite amount of money. But when it comes to avoiding the jobs we really hate, or spending more time doing the things we love, how much cash would we be willing to pay?
A new interactive tool created by short term loan provider Wonga has revealed how much Brits would be willing to spend to avoid tedious tasks like deep cleaning their entire home or to enjoy a lie-in or stress-free commute.
Of those happy to spend any money, adding another week to their annual leave allowance was the treat they were willing to splash the most cash on; £107.12 on average. And with the weather this year being a complete wash-out, it is not surprising respondents would be willing to spend £103.93 on average in return for a whole month of glorious sunshine.
The average amount of money Brits were willing to spend on each of the following was*:
Women said they would be willing to spend £90.24 for someone to give their house a deep clean, £11 more than men (£79.10).Londoners put the biggest value on an extra hour in bed. They would pay a staggering £61.30 for a lie-in, more than eight times the £7.50 per hour national minimum wage.
Workers in the capital also put the biggest value on an extra week’s holiday allowance – the average Londoner would spend £132.42 to escape the rat race for an extra week, £25 more than the national average.
The tool’s results revealed that over 65s would spend £25.87 for the privilege of a cooked breakfast in bed on a Sunday, compared to 25-34 yearolds, who would fork out almost double, spending on average £51.89.
James McMaster, Head of Marketing in the UK at Wonga, said: “We created the Price for the Good Life tool to discover how much people value their time and are willing to pay to make their lives that little bit easier. It’s really informative to see how much the nation is willing to spend on tasks they would rather avoid, and which they see as more ‘valuable’ than others.”
Find out how you measure up against the nation by visiting the Price for the Good Life game on the Wonga Cash Smart site: https://www.wonga.com/cashsmart/price-for-the-good-life?start
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