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Britain’s JD Sports extends Nike ties with partnership deal
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LONDON (Reuters) – Britain’s biggest sportswear retailer JD Sports Fashion has extended its links with Nike Inc with a deal that gives its customers access to more of the U.S. brand’s footwear and apparel.
LONDON (Reuters) – Britain’s biggest sportswear retailer JD Sports Fashion has extended its links with Nike Inc with a deal that gives its customers access to more of the U.S. brand’s footwear and apparel.
The retailer said on Friday it would be Nike’s first European retail partner for its Connected Partnership loyalty programme, giving JD customers, starting in the United Kingdom, access to select Nike member-only products, such as the Nike Blazer Pro trainers.
“In terms of partners that Nike are working with, they’re working with less but more important partners and we intend to be one of those landmark partners,” Sherilyn Paterson, JD Sports’ group merchandising director, said.
JD Sports customers need to link their JD and Nike membership accounts through the JD mobile app. By linking the accounts, they unlock priority access to select Nike member-exclusive products, experiences and offers.
Nike launched the partnership programme in the United States in November last year with Dick’s Sporting Goods Inc.
JD trades from 3,400 stores across 35 territories, including the United Kingdom, Europe, North America and Asia Pacific.
Last week, JD reported an 18% fall in first-half profit and struck a cautious tone on the outlook amid concerns inflation could push up costs and as strikes at ports add to supply chain challenges. Its shares have fallen 54% this year.
On Thursday, Nike reported a decline in its quarterly profit, hurt by higher costs and a stronger dollar.
(Reporting by James Davey; Editing by Lisa Shumaker)
A partnership is a business arrangement where two or more individuals or entities collaborate to achieve common goals, sharing profits, losses, and responsibilities.
Retail refers to the sale of goods or services directly to consumers, typically through physical stores or online platforms, for personal use.
Innovation in business involves introducing new ideas, products, or processes to improve efficiency, effectiveness, or competitive advantage.
Customers are individuals or entities that purchase goods or services from a business, playing a crucial role in its success and revenue generation.
Financial services encompass a wide range of services provided by the finance industry, including banking, investment, insurance, and asset management.
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