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Brand Metrics bolsters client services team as brand lift measurement booms
Global Banking & Finance Review®
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The global technology company appoints Agnes Asplund Schmidt as Customer Success Manager in response to client growth
The global technology company appoints Agnes Asplund Schmidt as Customer Success Manager in response to client growth
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of Customer Success Manager as a growing number of clients choose its technology to measure brand lift at scale.
Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. It empowers a growing number of publishers and agencies to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent in a simple, cost-effective and comparable way.
A seasoned Customer Success Manager, Agnes spent over five years at PR and communications firm Mynewsdesk. She also served clients at Techquity AB and Waybler. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology. She will lead customer relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.
Agnes says: “I’m looking forward to getting to know Brand Metrics’ clients, deep-diving into measurements and helping to drive the efficiency and effectiveness of campaigns. I’m happy and humbled to be a part of this amazing team and look forward to creating even more value for its clients.”
Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients. Beyond this, she understands that brand lift is an essential metric and that it will help our growing roster of clients to get the best out of campaigns; with consistency and at scale. She will drive proactive conversations with our valued partners and create new opportunities. She is a great asset to the team.”
For more information:
Maryum Sheikh, Press Lead at The Digital Voice
press@thedigitalvoice.co.uk
About Brand Metrics
Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 50 global publishers including Bloomberg, MediaFin, National World, The Ozone Project, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.
Brand lift is a metric used to measure the effectiveness of advertising campaigns by assessing changes in consumer perception, such as awareness, consideration, and preference, as a result of exposure to the ads.
A Customer Success Manager is a professional responsible for ensuring clients achieve their desired outcomes while using a company's products or services, often by providing support, guidance, and fostering strong relationships.
Digital advertising refers to marketing efforts that use the internet or electronic devices to deliver promotional messages to consumers, including display ads, social media ads, and search engine marketing.
SaaS, or Software as a Service, is a cloud-based software delivery model where applications are hosted online and accessed via the internet, allowing users to utilize software without needing to install it locally.
Independent data refers to information collected from unbiased sources that is not influenced by external parties, providing a reliable basis for analysis and decision-making in various contexts, including advertising effectiveness.
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