BLACK FRIDAY OVERTAKES CYBER MONDAY AS ONE OF THE WORLDS’ BIGGEST ONLINE SHOPPING DAYS, ACCORDING TO WORLDPAY DATA

Worldpay saw a whopping 74% growth in eCommerce transaction volume over 2013 on Black Friday. Compare this to Cyber Monday growth of 44%. For the past three years Cyber Monday has outperformed Black Friday from an eCommerce perspective. For the first time, Worldpay saw more transactions processed on Black Friday – an additional 297k in total.

Earlier flash sales: Video Games emerge as winners

This year’s Black Friday eCommerce growth has been driven primarily by fashion, video games, digital content and electronics retailers that seem to be pushing promotions earlier than previous years. Some of the large video game platforms held flash sales which saw processing volumes go through the roof – Worldpay saw 124% uplift in transactions on Black Friday compared to the previous week. Despite this swift, Cyber Monday still attracted high numbers of shoppers; we saw 54% growth in volume from the previous week and greater push from pureplayers.

Major US shopping events go global

 Stay Updated To Save Money & Time. Join Our Free Newsletter 
. Indepth Analysis & Opinion       . Interviews      . Exclusive Reports  
. Free Digital Magazines      News & updates      . Event Invitations 
                     
& Much More Delivered To Your Inbox For Free.
Submit
We Will Not Spam, Rent, or Sell Your Information.
All emails include an unsubscribe link. You may opt-out at any time. See our privacy policy.

 

Despite shoppers from UK and US registering the largest number of transactions, our data shows that these events are gaining traction outside of the US. Shoppers from China were the most interested in Cyber Monday, with a massive 355% year on year growth on transactions from cards issued in China. And on Black Friday Worldpay saw the greatest year-on-year growth from shoppers in Russia and Spain (250% and 196%).

What are retailers pushing when?

The company has seen year-on-year lower average transaction values during Black Friday promotions. In comparison, focusing on the UK, on Cyber Monday the data showed a decrease in transaction volumes compared to the year before, but the average transaction value increased from £33 to £133 suggesting that retailers were using promotions to push higher ticket items.

 Stay Updated To Save Money & Time. Join Our Free Newsletter 
. Indepth Analysis & Opinion       . Interviews      . Exclusive Reports  
. Free Digital Magazines      News & updates      . Event Invitations 
                     
& Much More Delivered To Your Inbox For Free.
Submit
We Will Not Spam, Rent, or Sell Your Information.
All emails include an unsubscribe link. You may opt-out at any time. See our privacy policy.

 
Close
Stay Updated To Save Money & Time. Join Our Free Newsletter. 
. Indepth Analysis & Opinion       Interviews          . Exclusive Reports 
. Free Digital Magazines        . News & updates        . Event Invitations
& Much More Delivered To Your Inbox For Free. 
Submit
We Will Not Spam, Rent, or Sell Your Information.
All emails include an unsubscribe link. You may opt-out at any time. See our privacy policy.
 
Close