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Birkenstock raises annual revenue forecast on strong footwear demand
Global Banking and Finance Review
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(Reuters) – Birkenstock raised its annual revenue forecast on Thursday, as the German sandal maker bets on benefits from full-price selling and strong demand for its closed-toe silhouettes and cork-based sandals.
(Reuters) – Birkenstock raised its annual revenue forecast on Thursday, as the German sandal maker bets on benefits from full-price selling and strong demand for its closed-toe silhouettes and cork-based sandals.
Wholesale retailers are still stocking up on in-demand products like Birkenstock despite a wider effort to cut back on inventory due to waning demand for discretionary items such as footwear.
Demand for Birkenstock’s sandals and shoes made of cork also got a boost from Margot Robbie donning a pair of pink Birkens in the movie “Barbie” last year.
The company now expects fiscal 2024 revenue between 1.77 billion euros ($1.91 billion) and 1.78 billion euros, compared with its prior forecast of 1.74 billion euros to 1.76 billion euros.
Birkenstock reported quarterly revenue of 481.2 million euros, compared with market expectations of 466.1 million euros, according to LSEG data.
($1 = 0.9246 euros)
(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Devika Syamnath)
Cork-based sandals are footwear made using cork material, known for its lightweight, durable, and eco-friendly properties, often used in brands like Birkenstock.
Wholesale retail refers to the sale of goods in large quantities at lower prices, typically to retailers or other businesses rather than directly to consumers.
Market expectation refers to the anticipated performance or behavior of a market or asset based on current data, trends, and economic indicators.
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