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Arla says sales could slip this year as consumers cut back on dairy products
Global Banking & Finance Review®
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COPENHAGEN (Reuters) -Dairy producer Arla said on Tuesday that sales could slip this year after a flat 2023 as European consumers continue to cut back spending, although it sees some signs of improving demand.
COPENHAGEN (Reuters) -Dairy producer Arla said on Tuesday that sales could slip this year after a flat 2023 as European consumers continue to cut back spending, although it sees some signs of improving demand.
Arla, one of the world’s biggest dairy producers, said dairy prices had recovered in the second half of 2023 as consumers had slowly returned to premium products such as Lurpak butter and Castello cheese. That trend was accelerating at the beginning of this year, it said.
“We are getting back to more normal balanced levels between branded and discounted products,” CEO Peder Tuborgh told journalists.
Still, a combination of overall lower prices and currency headwinds were expected to dent sales this year, the company said.
Arla said its expects sales this year in the range of 13.2-13.7 billion euro ($14.3-$14.8 billion), compared to flat sales of 13.7 billion last year.
Sales of Lurpak butter, which is sold in 100 countries around the world, and Castello cheese both rose by 3% in 2023, despite lower volumes sold.
Arla, which competes with companies like Danone and Nestle in the dairy industry, is owned by more than 8,000 dairy farmers in Denmark, Sweden, Britain, Germany, Belgium, Luxemburg and the Netherlands.
($1 = 0.9264 euros)
(Reporting by Isabelle Yr Carlsson, editing by Terje Solsvik, Jacob Gronholt-Pedersen and Susan Fenton)
A dairy producer is a company or entity that produces and sells dairy products such as milk, cheese, and butter. They often manage farms and processing facilities to ensure product quality and supply.
Premium products are high-quality items that are typically sold at a higher price point than standard products. They often feature superior ingredients, branding, and packaging, appealing to consumers seeking luxury or specialty items.
Currency headwinds refer to unfavorable conditions in the foreign exchange market that can negatively impact a company's profits when converting foreign sales back to its home currency.
Sales projection is an estimate of future sales revenue based on historical data, market analysis, and economic conditions. It helps businesses plan and allocate resources effectively.
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