Published by Jessica Weisman-Pitts
Posted on March 2, 2022
2 min readLast updated: February 8, 2026
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(Reuters) -Apple Inc will host its annual spring product launch event on March 8, the iPhone maker said on Wednesday.
(Reuters) -Apple Inc will host its annual spring product launch event on March 8, the iPhone maker said on Wednesday.
The company is expected to launch a low-cost version of its popular iPhone with 5G, a new version of the iPad Air and a high-end Mac Mini.
“Peek performance. March 8th. See you there,” Apple’s senior vice president of marketing, Greg Joswiak, said in a tweet.
The company did not share more details on the event.
The new phone would be the first update to the iPhone SE model in two years and is rumored to come with an improved camera and a faster processor.
IPhones with 5G capabilities have been a big part of Apple’s focus for its flagship product, with its latest model iPhone 13 showing off custom 5G antennas and radio components for faster speeds as customers look for powerful devices with better connectivity.
The world’s most valuable company, Apple was able to overcome supply chain issues that crippled other industries and companies that led to product shortages during the holiday season to post record sales, thanks to the popularity of its iPhones.
Last year, Apple launched AirTags, a small tracking device, that has drawn criticism for unwanted tracking that could put users’ privacy at risk.
Apple usually hosts three events every year to launch new products, starting in spring and announcing the launch of its latest iPhone range just before the holiday shopping season.
(Reporting by Nivedita Balu in Bengaluru; Editing by Devika Syamnath and Maju Samuel)
5G is the fifth generation of mobile network technology, offering faster speeds, lower latency, and improved connectivity compared to previous generations.
The iPhone SE is a budget-friendly smartphone model from Apple, known for its compact size and powerful performance, often featuring technology from newer iPhone models.
A product launch event is a marketing event where a company introduces a new product to the market, often showcasing its features and benefits to consumers and media.
Supply chain issues refer to disruptions in the production and distribution processes that can lead to delays, shortages, or increased costs for products.
A high-end Mac Mini is a compact desktop computer from Apple, designed for performance and versatility, often used for professional tasks and creative work.
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