Published by linker 5
Posted on September 14, 2020
5 min readLast updated: January 21, 2026
Almost a third (30%)1 of UK adults aged between 45-54 are concerned that the financial strain caused by the coronavirus pandemic is negatively impacting their mental health, according to the latest research by Aviva.
The research into how personal finance issues have been exacerbated during lockdown, reveals that the ‘sandwich generation’ (45-54 age group) are shouldering the heaviest financial burden as a result of the pandemic. More than half of this age group (55%) agreed they are more worried about their financial situation now than before lockdown, and 1 in 6 (16%) say that their adult children have become more financially dependent on them as a result of the Covid-19 – the highest of any age group.
The high levels of concern among this age group are negatively impacting many. Along with mental health problems, almost 2 in 5 (38%) are having trouble sleeping, 19% are experiencing physical health problems, and 13% say that it is causing problems with their family relationships – highlighting the importance of supporting people to take proactive steps to improve their financial position.
Chart 1: What negative impacts, if any, are you worried about your financial situation having on you? (Respondents aged 45-54)
| Causing trouble sleeping | 38% |
| Causing mental health problems | 30% |
| Causing physical health problems (e.g. over-eating, not exercising) | 19% |
| Causing problems with family relationships | 13% |
| Reducing your output/productivity at work | 12% |
| Increasing use of alcohol or drugs | 9% |
| Causing problems with friendships | 7% |
Alistair McQueen, Head of Savings and Retirement at Aviva, comments: “The economic impact of Coronavirus has been laid bare and our research has revealed the significant mental health impact that the financial concerns have caused. While no one is immune to the knock-on effects that the economic downturn will have – the impact on the mental health on the squeezed middle is far-reaching. Too often this generation finds themselves shouldering their own financial burden, and at least part of their children’s, and it’s vital that more support is offered to them.
“Having confidence in being able to plan for the future is more important now than ever before, yet the vast majority do not, or cannot, access regulated financial advice. This means millions are acting alone, hoping for the best. We believe that part of being a responsible employer is about looking after the wellbeing of your employees, which is why Aviva has introduced a national Mid-Life MOT programme which helps people to embrace opportunities by encouraging them to consider their wealth, work and wellbeing needs from the age of 45 and plan for their futures.
“Beyond this, we are committed to helping deliver better help and support for our customers and want to work with the government and regulators to make sure that suitable advice is accessible and affordable for the majority, within a properly regulated framework.”
Aviva’s research also revealed that the majority (60%) of mid-life adults who discussed their finances with a family member or close friend agree they feel better for having discussed it – highlighting how important it is to encourage people to be more open with their loved ones about their finances.
Of these respondents over half (52%) agreed that they feel closer to their family and friends as a result of opening up, 49% agree they now feel less embarrassed or inhibited when talking about money, and 48% agree they have learnt about new options for their finances having had a conversation.
Alistair McQueen, continues: “Having open and frank conversations with family and friends is the first step to improving your financial situation, however too often these conversations are avoided or put off all together. Speaking about your financial concerns can lighten your load, reduce the stigma, and encourage the sharing of advice and guidance. They say that a problem shared is a problem halved – and that’s certainly the case when it comes to your finances.”
Aviva’s top-tips for improving mental health caused by financial concerns:
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