Allianz Trade in Asia Pacific appoints Regional Marketing Director

Carolyn Cheang to direct all marketing activities in twelve Asia Pacific locations

Allianz Trade in Asia Pacific is pleased to appoint Carolyn Cheang as Regional Marketing Director with effect from 1 February 2024. Overseeing the Asia Pacific region from Singapore, she is replacing Tricia Koh who is now Commercial Director for Hong Kong, Taiwan and South Korea.

Ms Cheang joined Allianz Trade in 2018 as Marketing Manager primarily servicing the ASEAN countries which include Singapore, Malaysia, Thailand and Indonesia. In 2021, she was promoted to Regional Marketing Manager and expanded her scope to cover the Asia Pacific region, responsible for strategizing, executing, and managing marketing campaigns to achieve business growth and objectives. Prior to Allianz Trade, Ms Cheang has accumulated over 15 years of experience in the sales and marketing field. She is a Bachelor of Commerce degree holder from Curtin University.

Commenting on Ms Cheang’s appointment, Shan Aboo, Regional Commercial Director for Asia Pacific, says, “We are thrilled to have Carolyn stepping into the role of Regional Marketing Director, bringing with her a wealth of experience garnered over her tenure with our company. The Asia Pacific region is a vibrant market with diverse consumer preferences and evolving business landscapes. I have full confidence in Carolyn’s capabilities and arsenal of skills to lead our marketing team and endeavours in this region, which has witnessed significant growth in recent years.”

Ms Cheang says, “I am humbled and enthusiastic about this appointment to elevate our marketing initiatives in this growing region. With more than two decades of marketing experience, I am committed to leveraging my skills and dedication to contribute to the continued success of Allianz Trade in the dynamic markets of Asia Pacific. Together with my experienced marketing team, I look forward to bringing impactful campaigns that will resonate with our diverse audience as we embark on our organisation’s next phase of growth.”