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AerCap Holdings N.V. Reports Financial Results for the Third Quarter 2018 and Announces New Share Repurchase Program

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AerCap Holdings N.V. (AerCap) (NYSE: AER):

  • Net income of $263.4 million for the third quarter of 2018 and $783.0 million for the nine months ended September 30, 2018
  • Diluted earnings per share of $1.79 for the third quarter of 2018 and $5.21 for the nine months ended September 30, 2018

Highlights

  • 87 aircraft transactions executed in the third quarter of 2018, including 20 widebody transactions.
  • Over 90% of new aircraft deliveries through 2020 leased.
  • 6.6 years average age of owned fleet and 7.1 years average remaining lease term.
  • 99.4% fleet utilization rate for the third quarter of 2018.
  • $11.0 billion of available liquidity and adjusted debt/equity ratio of 2.7 to 1.
  • Book value per share of $61.24, an increase of 11% since September 30, 2017.
  • Repurchased 1.5 million shares in the third quarter of 2018 for $87 million.
  • New $200 million share repurchase program authorized, which will run through March 31, 2019.

Aengus Kelly, CEO of AerCap, commented: I am pleased to announce another strong quarter for AerCap with earnings per share of $1.79 and 11% growth in book value per share year over year. This consistent profitability shows the resilience and consistency of our platform. We continue to actively place our new orders and look forward to delivering over 200 new aircraft by the end of 2020 to drive the continued success of the company.

Third Quarter 2018 Financial Results

  • Net income of $263.4 million, compared with $265.8 million for the same period in 2017. Diluted earnings per share of $1.79, compared with $1.62 for the same period in 2017.
  • Diluted earnings per share increased 10%, primarily driven by the repurchase of 20.0 million shares from July 2017 through September 2018.

Revenue and Net Spread

Three months ended September 30, Nine months ended September 30,
2018 2017

% increase/ (decrease)

2018 2017

% increase/ (decrease)

(U.S. Dollars in millions) (U.S. Dollars in millions)
Lease revenue:
Basic lease rents $1,038.5 $1,038.4 0% $3,094.5 $3,159.0 (2%)
Maintenance rents and other receipts 93.9 163.0 (42%) 289.2 357.0 (19%)
Lease revenue 1,132.4 1,201.4 (6%) 3,383.7 3,516.0 (4%)
Net gain on sale of assets 20.0 63.7 (69%) 160.5 180.6 (11%)
Other income 14.1 8.8 60% 36.0 78.0 (54%)
Total Revenues and other income $1,166.5 $1,273.9 (8%) $3,580.2 $3,774.6 (5%)

Basic lease rents were $1,038.5 million for the third quarter of 2018, compared with $1,038.4 million for the same period in 2017.

Maintenance rents and other receipts were $93.9 million for the third quarter of 2018, compared with $163.0 million for the same period in 2017. The decrease was primarily as a result of lower end of lease compensation during the third quarter of 2018.

Net gain on sale of assets for the third quarter of 2018 was $20.0 million, relating to 13 aircraft sold, compared with $63.7 million for the same period in 2017, relating to 27 aircraft sold. The decrease was primarily due to the volume and composition of asset sales.

Other income for the third quarter of 2018 was $14.1 million, compared with $8.8 million for the same period in 2017.

Three months ended September 30, Nine months ended September 30,
2018 2017

% increase/ (decrease)

2018 2017

% increase/ (decrease)

(U.S. Dollars in millions) (U.S. Dollars in millions)
Basic lease rents $1,038.5 $1,038.4 0% $3,094.5 $3,159.0 (2 %)
Interest expense 292.1 280.2 4% 851.4 840.9 1 %
Adjusted for:
Mark-to-market of interest rate caps 4.9 (2.0) NA 26.0 (17.6 ) NA
Interest expense excluding mark-to-market of interest rate caps 297.0 278.2 7% 877.4 823.3 7 %
Net interest margin, or net spread (*) $741.5 $760.2 (2%) $2,217.1 $2,335.7 (5 %)
Average lease assets (*) $35,280 $34,035 4% $35,037 $34,055 3 %
Annualized net spread (*) 8.4% 8.9% 8.4% 9.1 %
(*) Refer to “Notes Regarding Financial Information Presented in This Press Release” for details relating to these non-GAAP measures

Interest expense excluding mark-to-market of interest rate caps of $4.9 million was $297.0 million for the third quarter of 2018, compared with $278.2 million for the same period in 2017. Average cost of debt was 4.1% for the third quarter of 2018, compared with 4.0% for the same period in 2017.

Annualized net spread was 8.4% for the third quarter of 2018, compared with 8.9% for the same period in 2017. The decrease was primarily due to the lower age of our owned fleet, which increased our average remaining lease term to 7.1 years. Younger aircraft tend to have lower yields than older aircraft.

Selling, General and Administrative Expenses

Three months ended September 30, Nine months ended September 30,
2018 2017

% increase/ (decrease)

2018 2017

% increase/ (decrease)

(U.S. Dollars in millions) (U.S. Dollars in millions)
Selling, general and administrative expenses $48.4 $58.3 (17%) $157.4 $173.1 (9%)
Share-based compensation expenses 15.0 25.6 (41%) 77.1 78.9 (2%)
Total selling, general and administrative expenses $63.4 $83.9 (24%) $234.5 $252.0 (7%)

Selling, general and administrative expenses were $63.4 million for the third quarter of 2018, compared with $83.9 million for the same period in 2017. The decrease was primarily due to a decrease in share-based compensation and other compensation-related expenses.

Other Expenses

Leasing expenses were $84.8 million for the third quarter of 2018, compared with $137.8 million for the same period in 2017. The decrease was primarily due to a decrease in maintenance rights expense as a result of the lower maintenance rights intangible asset balance, partially offset by an increase in other leasing expenses as a result of lease terminations. Asset impairment charges were $12.8 million for the third quarter of 2018, compared to $45.6 million recorded for the same period in 2017. Asset impairment recorded in the third quarter of 2018 related to sales transactions and lease terminations and was more than offset by maintenance revenue.

Effective Tax Rate

Our effective tax rate for the third quarter of 2018 was 13.0%, compared to 11.5% for the same period in 2017. The effective tax rate for the full year 2017 was 13.3%. The effective tax rate is impacted by the source and amount of earnings among our different tax jurisdictions.

Book Value Per Share

September 30, 2018

September 30, 2017

(U.S. Dollars in millions, except share and per share data)

Total AerCap Holdings N.V. shareholders’ equity $8,869.9 $8,546.5
Ordinary shares outstanding 146,961,077 158,015,881
Unvested restricted stock (2,133,610) (2,805,996)
Ordinary shares outstanding (excl. unvested restricted stock) 144,827,467 155,209,885
Book value per ordinary share outstanding (excl. unvested restricted stock) $61.24 $55.06

Book value per share has increased 11% since September 30, 2017.

Financial Position

September 30, 2018

December 31, 2017

% increase/ (decrease) over December 31, 2017

(U.S. Dollars in millions, except debt/equity ratio)
Total cash, cash equivalents and restricted cash $1,408.8 $2,024.1 (30%)
Total lease assets (*) 35,741.6 35,404.4 1%
Total assets 42,149.5 42,040.1 0%
Debt 28,387.5 28,420.7 0%
Total liabilities 33,225.9 33,401.3 (1%)
Total AerCap Holdings N.V. shareholders’ equity 8,869.9 8,579.7 3%
Total equity 8,923.6 8,638.8 3%
Adjusted debt (*) 26,461.5 26,011.1 2%
Adjusted equity (*) 9,673.6 9,388.8 3%
Adjusted debt/equity ratio (*) 2.7 to 1 2.8 to 1 (4%)
(*) Refer to “Notes Regarding Financial Information Presented in This Press Release” for details relating to these non-GAAP measures

As of September 30, 2018, AerCaps portfolio consisted of 1,457 aircraft that were owned, on order or managed. The average age of our owned fleet as of September 30, 2018 was 6.6 years and the average remaining contracted lease term was 7.1 years.

Share Repurchase Program

On October 29, 2018, our Board of Directors approved a new share repurchase program authorizing total repurchases of up to $200 million of AerCap ordinary shares through March 31, 2019. Repurchases under the program may be made through open market purchases or privately negotiated transactions in accordance with applicable U.S. federal securities laws. The timing of repurchases and the exact number of common shares to be purchased will be determined by the Companys management, in its discretion, and will depend upon market conditions and other factors. The program will be funded using the Companys cash on hand and cash generated from operations. The program may be suspended or discontinued at any time.

In April 2018, our Board of Directors approved a share repurchase program authorizing total share repurchases of up to $200 million of AerCap ordinary shares through September 30, 2018. In September 2018, this share repurchase program was extended to run through December 31, 2018.

Notes Regarding Financial Information Presented in This Press Release

The financial information presented in this press release is not audited.

Due to rounding, numbers presented throughout this document may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures.

The following is a definition of non-GAAP measures used in this press release. We believe these measures may further assist investors in their understanding of our operational performance.

Adjusted debt/equity ratio

This measure is the ratio obtained by dividing adjusted debt by adjusted equity.

  • Adjusted debt means consolidated total debt less cash and cash equivalents, and less a 50% equity credit with respect to certain long-term subordinated debt.
  • Adjusted equity means total equity, plus the 50% equity credit relating to the long-term subordinated debt.

Adjusted debt and adjusted equity are adjusted by the 50% equity credit to reflect the equity nature of those financing arrangements and to provide information that is consistent with definitions under certain of our debt covenants. We believe this measure may further assist investors in their understanding of our capital structure and leverage.

September 30, 2018

December 31, 2017

(U.S. Dollars in millions, except debt/equity ratio)

Debt $28,388 $28,421
Adjusted for:
Cash and cash equivalents (1,176) (1,660)
50% credit for long-term subordinated debt (750) (750)
Adjusted debt $26,462 $26,011
Equity $8,924 $8,639
Adjusted for:
50% credit for long-term subordinated debt 750 750
Adjusted equity $9,674 $9,389
Adjusted debt/equity ratio 2.7 to 1 2.8 to 1

Net interest margin, or net spread, and annualized net spread

Net interest margin, or net spread, is the difference between basic lease rents and interest expense, excluding the impact of the mark-to-market of interest rate caps. Annualized net spread is net interest margin expressed as a percentage of average lease assets. We believe these measures may further assist investors in their understanding of the changes and trends related to the earnings of our leasing activities. These measures reflect the impact from changes in the number of aircraft leased, lease rates and utilization rates, as well as the impact from changes in the amount of debt and interest rates.

Lease assets

Lease assets include flight equipment held for operating leases, flight equipment held for sale, net investment in finance and sales-type leases and maintenance rights intangible assets.

Conference Call

In connection with the earnings release, management will host an earnings conference call today, Tuesday, October 30, 2018, at 8:30 am Eastern Daylight Time. The call can be accessed live by dialing (U.S./Canada) +1 929 477 0448 or (International) +353 1 246 5621 and referencing code 6542229 at least 5 minutes before start time, or by visiting AerCaps website at www.aercap.com under Investors.

The webcast replay will be archived in the Investors section of the Companys website for one year.

For further information, contact Joseph McGinley: +353 1 418 0428 ([email protected]).

About AerCap

AerCap is the global leader in aircraft leasing with, as of September 30, 2018, 1,457 owned, managed or on order aircraft in its portfolio. AerCap has one of the most attractive order books in the industry. AerCap serves approximately 200 customers in approximately 80 countries with comprehensive fleet solutions. AerCap is listed on the New York Stock Exchange (AER) and has its headquarters in Dublin with offices in Shannon, Los Angeles, Singapore, Amsterdam, Shanghai, Abu Dhabi, Seattle and Toulouse.

Forward-Looking Statements

This press release contains certain statements, estimates and forecasts with respect to future performance and events. These statements, estimates and forecasts are forward-looking statements. In some cases, forward-looking statements can be identified by the use of forward-looking terminology such as may, might, should, expect, plan, intend, estimate, anticipate, believe, predict, potential or continue or the negatives thereof or variations thereon or similar terminology. All statements other than statements of historical fact included in this press release are forward-looking statements and are based on various underlying assumptions and expectations and are subject to known and unknown risks, uncertainties and assumptions, and may include projections of our future financial performance based on our growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied in the forward-looking statements. As a result, we cannot assure you that the forward-looking statements included in this press release will prove to be accurate or correct. In light of these risks, uncertainties and assumptions, the future performance or events described in the forward-looking statements in this press release might not occur. Accordingly, you should not rely upon forward-looking statements as a prediction of actual results and we do not assume any responsibility for the accuracy or completeness of any of these forward-looking statements. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

For more information regarding AerCap and to be added to our email distribution list, please visit www.aercap.com and follow us on Twitter www.twitter.com/aercapnv.

AerCap Holdings N.V.
Unaudited Consolidated Balance Sheets
(U.S. Dollars in thousands)

September 30, 2018

December 31, 2017

Assets
Cash and cash equivalents $1,175,969 $1,659,669
Restricted cash 232,800 364,456
Trade receivables 114,569 73,877
Flight equipment held for operating leases, net 33,186,805 32,396,827
Maintenance rights intangible and lease premium, net 1,192,617 1,501,858
Flight equipment held for sale 449,786 630,789
Net investment in finance and sales-type leases 1,023,454 995,689
Prepayments on flight equipment 3,316,091 2,930,303
Other intangibles, net 335,936 355,512
Deferred income tax assets 144,689 151,234
Other assets 976,820 979,930
Total Assets $42,149,536 $42,040,144
Liabilities and Equity
Accounts payable, accrued expenses and other liabilities $976,211 $1,017,374
Accrued maintenance liability 2,270,131 2,461,799
Lessee deposit liability 802,195 827,470
Debt 28,387,468 28,420,739
Deferred income tax liabilities 789,939 673,948
Total liabilities 33,225,944 33,401,330
Ordinary share capital ‚¬0.01 par value, 350,000,000 ordinary shares authorized as of September 30, 2018 and December 31, 2017;
156,847,345 and 167,847,345 ordinary shares issued and 146,961,077 and 152,992,101 ordinary shares outstanding
(including 2,133,610 and 3,007,752 unvested restricted stock) as of September 30, 2018 and December 31, 2017, respectively 1,923 2,058
Additional paid-in capital 2,974,025 3,714,563
Treasury shares, at cost (9,886,268 and 14,855,244 ordinary shares
as of September 30, 2018 and December 31, 2017, respectively) (518,192) (731,442)
Accumulated other comprehensive income 52,415 14,274
Accumulated retained earnings 6,359,681 5,580,257
Total AerCap Holdings N.V. shareholders’ equity 8,869,852 8,579,710
Non-controlling interest 53,740 59,104
Total Equity 8,923,592 8,638,814
Total Liabilities and Equity $42,149,536 $42,040,144
AerCap Holdings N.V.
Unaudited Consolidated Income Statements
(U.S. Dollars in thousands, except share and per share data)
Three months ended September 30, Nine months ended September 30,
2018 2017 2018 2017
Revenues and other income
Lease revenue $1,132,460 $1,201,441 $3,383,735 $3,515,965
Net gain on sale of assets 19,992 63,715 160,517 180,568
Other income 14,065 8,752 36,043 77,951
Total Revenues and other income 1,166,517 1,273,908 3,580,295 3,774,484
Expenses
Depreciation and amortization 412,722 428,327 1,253,169 1,301,873
Asset impairment 12,843 45,603 28,929 50,903
Interest expense 292,082 280,195 851,396 840,891
Leasing expenses 84,814 137,834 320,591 396,588
Restructuring related expenses 14,605
Selling, general and administrative expenses 63,401 83,920 234,455 252,035
Total Expenses 865,862 975,879 2,688,540 2,856,895
Income before income taxes and income of investments accounted for
under the equity method 300,655 298,029 891,755 917,589
Provision for income taxes (39,089) (34,158) (115,932) (114,699)
Equity in net earnings of investments accounted for under the equity method 2,711 2,232 8,520 7,319
Net income $264,277 $266,103 $784,343 $810,209
Net income attributable to non-controlling interest (926) (256) (1,353) (309)
Net income attributable to AerCap Holdings N.V. $263,351 $265,847 $782,990 $809,900
Basic earnings per share $1.81 $1.68 $5.36 $4.95
Diluted earnings per share $1.79 $1.62 $5.21 $4.77
Weighted average shares outstanding – basic 145,669,773 158,372,466 146,040,042 163,769,226
Weighted average shares outstanding – diluted 147,123,818 164,411,228 150,231,051 169,836,856
AerCap Holdings N.V.
Unaudited Consolidated Statements of Cash Flows
(U.S. Dollars in thousands)
Nine months ended September 30,
2018 2017
Net income $784,343 $810,209
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization 1,253,169 1,301,873
Asset impairment 28,929 50,903
Amortization of debt issuance costs and debt discount 49,928 50,099
Amortization of lease premium intangibles 9,703 10,828
Amortization of fair value adjustment on debt (115,549) (154,336)
Accretion of fair value adjustment on deposits and maintenance liabilities 14,181 24,205
Maintenance rights write-off 234,964 405,406
Maintenance liability release to income (177,264) (184,940)

Net gain on sale of assets

(160,517) (180,568)
Deferred income taxes 117,716 106,745
Restructuring related expenses 5,097
Other 74,412 101,159
Changes in operating assets and liabilities:
Trade receivables (47,430) (2,688)
Other assets (11,206) 76,124
Accounts payable, accrued expenses and other liabilities 6,555 (4,211)
Net cash provided by operating activities 2,061,934 2,415,905
Purchase of flight equipment (2,200,397) (2,268,294)
Proceeds from sale or disposal of assets 1,338,776 1,200,732
Prepayments on flight equipment (1,505,490) (942,736)
Collections of finance and sales-type leases 73,617 68,569
Other (21,359) (35,876)
Net cash used in investing activities (2,314,853) (1,977,605)
Issuance of debt 4,069,555 3,943,152
Repayment of debt (3,981,988) (4,219,708)
Debt issuance costs paid (52,734) (57,283)
Maintenance payments received 567,511 571,292
Maintenance payments returned (364,319) (374,952)
Security deposits received 141,114 116,898
Security deposits returned (144,795) (131,608)
Dividend paid to non-controlling interest holders (2,700) (266)
Repurchase of shares and tax withholdings on share-based compensation (597,047) (863,905)
Net cash used in financing activities (365,403) (1,016,380)
Net decrease in cash, cash equivalents and restricted cash (618,322) (578,080)
Effect of exchange rate changes on cash, cash equivalents and restricted cash 2,966 (350)
Cash, cash equivalents and restricted cash at beginning of period 2,024,125 2,364,627
Cash, cash equivalents and restricted cash at end of period $1,408,769 $1,786,197

AerCap Holdings N.V.
For Investors:
Joseph
McGinley, +353 1 418 0428
Head of Investor Relations
[email protected]
or
For
Media:

Gillian Culhane, +353 1 636 0945
Vice President
Corporate Communications
[email protected]

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Best Banking Technology Overhaul Africa 2020,Best Banking Technology Overhaul LatAm 2020, and Fastest Growing Payment Solution Provider Europe 2020

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Global Banking and Finance Review is pleased to announce BPC as the 2020 Global Banking & Finance Awards® winner for Best Banking Technology Overhaul Africa 2020,Best Banking Technology Overhaul LatAm 2020, and Fastest Growing Payment Solution Provider Europe 2020

Best Banking Technology Overhaul Africa 2020,Best Banking Technology Overhaul LatAm 2020, and Fastest Growing Payment Solution Provider Europe 2020 1

 

Global Banking and Finance Review has awarded BPC in recognition for its banking and payments technology leadership,growth,and innovation. “BPC is redefining banking and payments. They are focused on developing innovative technology solutions that make banking and payments more efficient, cost-effective, and readily accessible. Their attention to what is most needed in local markets, as well as their ability to adapt their services, marks BPC as an exceptional organization. Their continued investment in technology, strategic vision, and growth made them the clear winner this year,” said Wanda Rich, Editor, Global Banking & Finance Review. “We look forward to seeing more from them in the years to come. “bpc

The awards honour companies that stand out in particular areas of expertise in the banking and finance industry. BPC was awarded Best Banking Technology Overhaul Africa 2020, Best Banking Technology Overhaul LatAm 2020, and Fastest Growing Payment Solution Provider Europe 2020 because of the company’s outstanding performance and achievements and by scoring well in the following categories:

  • Investment in technology to improve compliance and user experience
  • A wide range of secure, customizable solutions
  • Continued commitment to improve user experience and access
  • Excellence in customer support
Jane Loginova - Group CCO - BPC

Jane Loginova – Group CCO – BPC

About the Global Banking & Finance Awards®

The Global Banking & Finance Awards® honour institutions that stand out in their particular area of expertise in the finance industry. They recognize achievement, challenge, progress and inspirational change in finance globally. Global Banking & Finance Review is a leading online and print magazine, which has evolved from the growing need to have a more balanced view for informative and independent news for the global banking and finance industry. It is reflected in the quality and in-depth insight provided by our experienced contributors in a clear and concise way. We have objective and respected editorial contributions from all major sectors, such as Banking, Technology, FOREX Trading, Asset Management, Corporate Governance, Islamic Finance, Project Finance, Mergers and Acquisitions, Tax and Accounting and Inward Investment; all under one global umbrella.

For Further Information, please visit www.globalbankingandfinance.com

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Technology

NextGen Communications – the future of customer experience

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NextGen Communications – the future of customer experience 2

By Andrew Beatty, Head of Global Next Generation Banking at FIS

As software development increasingly resembles push updates in services, how can financial institutions best take advantage of their investments? The answer is leveraging today’s technologies to empower institutions to elevate their customer experience with personalised and integrated communications.

Long a staple of the British market, digital banks are expanding worldwide. The pandemic played to the strengths of these organisations. With branches closed or restricted, the accessibility and flexibility of these banks were major assets.

To better understand just why digital banks succeed, we need to look at their operating models. Using Software as a Service (SaaS) and Platform as a Service (PaaS) operating models rather than more traditional and slower alternatives allows them to supercharge development.

These new technologies can elevate customer experience (CX), with a specific focus on customer communications – an area often neglected in favour of purely aesthetic upgrades to flashy-looking front-end systems.

Communicating effectively

Every minute of every day, institutions globally generate 18 million texts, 188 million emails, 511,000 tweets, 232 VoIP calls and use 4.4 million GB of internet data. This colossal amount makes it difficult to provide a consistent experience that meets ever-higher customer expectations across all communication interactions and devices. Banks need to be accessible and provide a seamless experience through any and all of the channels their customers prefer, be that Native App Push, email, SMS, print, social media, Call Centre or bots.

FIs typically lack an integrated experience. What’s needed is enabled by a consistent data schema and workflow foundation that elevates the communications experience. Customers may not know to specifically request these, but they will notice their absence. Fundamental to these capabilities are application programming interfaces (APIs) that enable banks to pick and choose best-of-breed technologies, allowing banks to focus on improving the CX and increasing Operational Efficiency and Governance.

Loyalty matters

Banks succeed on the backs of loyal customers. What inspires loyalty in customers is a banking relationship that includes both listening and speaking. Research shows that 63% of customers would consider switching banking providers if communications don’t meet their expectations. For customers who said that their banks did not proactively offer them personalised services, the customer satisfaction experience rate fell to 39%.

Research shows that more than 70% of CX leaders struggle to design projects that increase customer loyalty. Contrast this number with 75% of enterprises aiming to beat their competitors by offering the best digital consumer experience, and we can gain a sense of just how crucial communications are; a seamless CX is more important than ever to meet these goals.

These last few months have been a testing ground for banks old and new. Every email, every statement about actions taken during the pandemic is a chance to prove (or disprove) that a bank has a robust, customised communication solution. Integration across all interactions is critical.

Questions to ask

Here are six questions executives who want to improve CX at their banks need to ask when evaluating infrastructure improvements:

  1. How will capabilities evolve without requiring extensive development to support new data schemas, workflow, communication types and new channels?
  2. Will the new solution allow accelerated change management (business user-enabled) of all communications to meet internal and external demand, or will we be handcuffed to an internal or external software release for these updates?
  3. Will our middle/back office and call centre benefit from this solution by having the capability to send ad-hoc communications from a previously approved library?
  4. Will we have end-to-end tracking of all our as-delivered communications for all stakeholders (call centre, back office, etc.)?
  5. How is delivery remediation handled? (e., failed email delivery to SMS)
  6. Are all required delivery methods supported in one centralised platform?

Consider these questions before embarking on a major project. This should help ensure the selected solution results in improved Customer Experience, superior Operational Efficiency, and better Governance for your financial institution.

FIs must take advantage of emerging technologies and investment in core technologies by considering service options for all key elements of their CX. A robust data integration and workflow layer along with API integrations allow the different components of technology infrastructure to have seamless real-time integrations with third-party Customer Communication Management technologies. This can accelerate existing digital transformation initiatives and take full advantage of a modern core transformation investment – putting technology to work for FIs and their customers.

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5 reasons to rebrand now

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5 reasons to rebrand now 3

By David Langton, president of Langton Creative Group and co-author of Visual Marketing (Wiley Publishers).

  1. Ineffective Logo. How well does your name and image support your company’s mission? Organizations must change and evolve and sometimes that cool logo from the 80s no longer pulls its weight. Are you defending your logo just because it’s old? We often hear about how an old logo has equity with clients. But just because it is recognizable as your logo, doesn’t mean that this is how you should be known. What impression is the logo making on your behalf? Is it classic, or just old-fashioned? One healthcare client had an old logo with bad typography that was difficult to reproduce. But the CEO loved his logo and told me that the old company logo wasn’t going anywhere, “I expect that to be on my gravestone,” he told us. And that’s exactly where it should be.
  2. Non-descript.Is your company or service getting lost in the shuffle? If your logo looks just like everyone else’s logo, then it’s not doing its job. You must distinguish who you are in your marketplace. What are the special attributes that make your company, product of service the right solution? Find that spark of novelty that makes you special. The FedEx logo is famous for its hidden “arrow” that implies forward-motion. (They’re ones who move your packages quickly.) The UPS logo is a golden shield. (They’ll protect your packages.) AT&T has a globe. (They want to be seen as world-wide, more than just an American telephone and telegraph company.) Designer Tom Geismar says, “Symbols don’t make clear what you do; it makes it clear who you are.”
  3. Leadership Change.Whenever the top management at a company changes there is an opportunity to inject new energy into your messaging and redefine your mission. Capture the vision of their leadership. How does your brand reflect their goals for the new year? When General Re acquired New England Asset Management (NEAM) the new company name became “GR-NEAM.” When a new leadership team took over they decided to reclaim the “NEAM” name since it was easier to say and it gave them an opportunity to promote their new vision for the organization.
  4. Mergers/Acquisitions. Newly combined companies usually are in a state of chaos. Inside and outside the company people are searching for what the newly combined company will be about. This is the time to reevaluate how your brand presents who you are and what your values and strengths are in the new combined company. A report in Harvard Business Review states, “Because a merger’s success relies in part on preserving positive feelings among customers and employees, it’s smart to pursue a branding strategy that explicitly seeks to transfer equity from both merging companies to the new one.” When United and Continental Airlines merged they kept the Continental logo and aligned it with the United Name. Companies that use this “fusion” method actually exceeded their market return by 3%.
  5. Technology.Is your field changing while you are being left behind? This is an important time for companies to re-evaluate how their brand is presented in the marketplace. An upstart may be perceived as quicker and more technological than an established player. Can you show how important your experience and know-how is for tackling the challenges in your industry? Domino’s Pizza keeps reinventing itself with new tech to stay ahead of newly emerging rivals like UberEats who use apps to deliver food. Fast Company shows how as early as 1973 Domino’s was introducing a 30-minute guaranteed delivery then continued to reinvest in tech that utilizes voice recognition, GPS tracking and artificial intelligence to keep on top of tech revolution. Successful companies develop tech solutions that keep them ahead of the competition and then make sure their brand communications reflect their inventiveness.

Be the brand you ought to be.

Keep in mind that even if your brand experiences any of these telltale signs, don’t embark on a rebrand without making sure your business can back up the brand promise. The key to effective branding is that you must be what your brand says you are. If you are rebranding to be more technological, then you must become more tech-savvy. Just rebranding yourself without improving your services and really redefining who you are is not going to be effective in the long run.

The key to a successful rebrand is in identifying a core story that expresses the brand’s connection to its audience. Why are you important in the eyes of your target customers? And how do you tell that story? The re-brand launch is just as important as the logo artwork and the naming of the organization.

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