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Adnami appoints Sophie Spencer as UK Agency Sales Director
Global Banking & Finance Review®
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News follows a string of appointments as Adnami continues to scale up across Europe
News follows a string of appointments as Adnami continues to scale up across Europe
Ad tech company Adnami has appointed Sophie Spencer as UK Agency Sales Director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high impact display and video formats.
Formerly Head of Agency Sales at News UK, Sophie has also been Agency Partnerships Director at adtech platform, Cardlytics. With over ten years of media sales and management experience, Sophie will create and sustain strong relationships with media agencies, leading the agency sales team as advertisers wake up to the power of programmatic, high impact advertising.
Sophie comments: “I am thrilled to join Adnami’s growing team at such a pivotal time in the company’s development. Adnami’s high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Its scalable, measurable and automated solution to running impactful advertising campaigns comes at a time when attention as a metric is at the forefront of industry discussion.”
Managing Director, UK & NL, James Upson at Adnami comments “We are delighted to welcome Sophie to the team. An accomplished media professional with considerable sales, management, strategy and business development experience in media across a wide range of platforms including digital, print, mobile and social, she is a motivating and inspiring team leader. She was a top new business performer at News UK, regularly picking up awards as she smashed commercial targets and built profitable and productive relationships.”
Simon Kvist Gaulshøj, CEO at Adnami, adds: “Sophie’s enthusiasm, passion for effectiveness and ‘can-do’ attitude means she forms great relationships with clients and teammates alike. Alongside this, her extensive knowledge of data and its impact in the media industry enables her to exceed targets consistently – developing existing relationships, driving new business and creating an environment which allows individuals, partners and teams to flourish.”
Adnami’s high impact, programmatic advertising solutions are used by a growing portfolio of publishers, agencies and advertisers. With offices in Copenhagen, London and Stockholm, the team works with a diverse range of household name clients from Amazon and Disney to Samsung.
Press Contact:
Maryum Sheikh
Press Lead, The Digital Voice PR Agency
About Adnami:
Adnami’s high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns. The company launched in 2017, and works today with a diverse range of clients across Europe, such as Heineken, BMW, American Express, Disney, Samsung and Amazon.
Programmatic advertising refers to the automated buying and selling of online advertising space, allowing for more efficient and targeted ad placements based on data-driven insights.
High impact advertising involves creative ad formats that capture attention and engage viewers, often through visually striking designs or interactive elements.
An agency sales director is responsible for managing relationships with advertising agencies, leading sales strategies, and driving revenue growth through effective partnerships.
An ad tech company develops technology solutions that facilitate the buying, selling, and management of digital advertising, helping brands reach their target audiences more effectively.
A media agency specializes in planning and executing advertising campaigns across various media channels, helping brands optimize their marketing strategies and reach their target audiences.
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