Finance
Adflex adopts Click to Pay service from Mastercard for a simplified checkout experience
Home > Finance > Adflex adopts Click to Pay service from Mastercard for a simplified checkout experience
Global Banking & Finance Review®
Company
Digital-Payments-as-a-Service (DPaaS) provider becomes early adopter of convenient and secure checkouts for
Digital-Payments-as-a-Service (DPaaS) provider becomes early adopter of convenient and secure checkouts for business customers
18 May 2022 – B2B payments specialist, Adflex, today announced the release of Click to Pay to its merchants, expanding the company’s partnership with Mastercard. This offers buyers an optimal checkout experience through a dynamic payment platform designed to increase transactions and reduce fraud with a single integration. Intelligent customer recognition puts preferred cards at their fingertips, while still applying the highest levels of security to merchants’ checkout on every device.
Adflex’s merchant customers can now use the platform to simplify digital eCommerce transactions, encouraging faster payments and bolstering buyer-supplier relationships throughout the supply chain.
“Digital payments are driving business growth, with global eCommerce sales expected to top $7 trillion by 2025,” said Adflex CEO, Pat Bermingham. “As an early adopter of Click to Pay, merchants using Adflex’s PayPage or Payment Links services can now enjoy a simpler and highly secure checkout experience. Removing unnecessary steps, such as repeated data entry, makes it easier for buyers to pay and merchants to be paid quickly.”
Click to Pay leverages device, IP, browser and location data to enable the secure storage of sensitive authentication details, bypassing the need for returning customers to enter passwords and re-enter card details. Click to Pay uses two-factor authentication to ensure compliance with SCA (Strong Customer Authentication) regulation and reduces a merchant’s PCI scope, as details are entered by the customer and tokenized.
Largely due to the complex nature of B2B payments, Click to Pay has primarily been adopted by business-to-consumer (B2C) merchants so far. However, with over 20 years’ experience in B2B payments, Adflex is able to integrate the service into its commercial customers’ website or allow them to accept SRC (Secure Remote Commerce) payments. Companies are increasingly using these smoother digital payments processes to establish and grow trusted supplier relationships.
Scott Abrahams, Senior Vice President, Business Development, Mastercard UK & Ireland commented: “Payments are the lifeblood of business, so we’re pleased to expand our partnership with Adflex, supporting more customers with advanced, secure payment technology. Click to Pay is the better way to pay online, providing security, convenience and control for the end user, enabling checkout completion in just a few clicks.”
Learn more about Adflex’s specialist services for B2B merchants here.
Strong Customer Authentication (SCA) is a regulatory requirement that mandates two or more independent factors to verify a customer's identity during online transactions.
Explore more articles in the Finance category
