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    Home > Top Stories > Accor plans to add more than 1,200 hotels
    Top Stories

    Accor plans to add more than 1,200 hotels

    Published by Uma Rajagopal

    Posted on June 27, 2023

    2 min read

    Last updated: February 1, 2026

    Image of the Accor logo at its headquarters, representing the company's ambitious plans to open over 1,200 hotels in the next five years amidst rising travel demand. This growth strategy is highlighted in the recent financial outlook by Accor.
    Accor logo on headquarters, symbolizing hotel expansion plans - Global Banking & Finance Review
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    Tags:sustainabilityinvestmentcorporate governancefinancial management

    Quick Summary

    (Reuters) -Accor plans to open more than 1,200 hotels in the next five years, increasing the number of its resorts by more than one-fifth, Europe’s biggest hotel group said on Tuesday.

    Accor plans to add more than 1,200 hotels

    (Reuters) -Accor plans to open more than 1,200 hotels in the next five years, increasing the number of its resorts by more than one-fifth, Europe’s biggest hotel group said on Tuesday.

    The hotel industry has benefited from higher prices and a rebound in travel demand in the wake of the pandemic, with consumers rushing to travel even as rising interest rates stoke fears of a recession and inflation erodes household purchasing power.

    Accor also raised its outlook at its capital markets day, forecasting its 2023 revenue per room (RevPAR) to grow by 15% to 20% amid reorganisation plans that were implemented in January.

    The firm expects core earnings before interests, taxes, depreciation and amortisation (EBITDA) this year of 920-960 million euros ($1.01-$1.05 billion).

    Chief Executive Officer Sébastien Bazin attributes the growth to the “confirmation of a very broad international demand across the different countries, a summer that will be a good one based on current confirmation of booking occupancy, and therefore demand that is only growing in almost all the Group’s segments, in almost all geographies,” he said on a call.

    The French-listed group aims to grow its EBITDA by 9-12% annually from 2023 through 2027.

    Accor said it plans to return around 3 billion euros to shareholders in that period via dividends and share buybacks.

    Shares were up 1.2% at 0703 GMT and have gained more than 40% year to date.

    “We expect a positive share price performance today and we will probably upgrade our recommendation on Accor as the updated mid-term guidance is stronger than expected,” said analyst Yi Zhong at AlphaValue.

    “We mostly read the release positively today but flag a few points also in the 23E guidance that are less than expected. For us the most positive is the commitment to return cash to shareholders,” said a note from Barclays, which holds an “overweight” rating on the stock.

    ($1 = 0.9153 euros)

    (Reporting by Tristan Veyet and Gaëlle Sheehan in Gdansk; editing by Sherry Jacob-Phillips)

    Frequently Asked Questions about Accor plans to add more than 1,200 hotels

    1What is RevPAR?

    Revenue per Available Room (RevPAR) is a performance metric in the hotel industry that calculates the revenue generated per available room, helping assess a hotel's financial performance.

    2What is EBITDA?

    Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) is a measure of a company's overall financial performance and profitability, excluding non-operational expenses.

    3What are dividends?

    Dividends are payments made by a corporation to its shareholders, typically from profits, as a way to distribute a portion of the company's earnings.

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