Published by Global Banking & Finance Review®
Posted on July 11, 2025
2 min readLast updated: January 22, 2026
Add as preferred source on GoogleEuropean wines could be excluded from the EU-US trade deal, impacting exports worth nearly 5 billion euros annually.
PARIS (Reuters) -European wines may not benefit from preferential treatment in any trade agreement between the EU and the administration of U.S. President Donald Trump, the industry's main lobby group said on Friday.
"We are deeply concerned about the potential exclusion of wine from the list of sensitive goods included in the deal package," said Marzia Varvaglione, president of the European wine producers group CEEV.
Products like French Bordeaux, Italian Chianti or Spanish Rioja heavily rely on the United States as their major export market, with annual shipments worth almost 5 billion euros ($5.84 billion).
Reuters reported earlier this week the bloc was on the verge of winning concessions to U.S. baseline tariffs of 10% for aircraft and parts, some medical equipment and alcoholic beverages, but it was initially unclear whether wine was part of the deal.
Industry officials have repeatedly called for a "zero for zero" approach to boost the alcohol trade across the Atlantic.
Although most of Europe's wine industry is made up of smaller and mostly unlisted business, some major publicly traded companies like LVMH and Pernod Ricard count wineries among their assets.
($1 = 0.8562 euros)
(Reporting by Emma Rumney, writing by Charlotte Van Campenhout, Editing by Tassilo Hummel)
The main concern is the potential exclusion of wine from the list of sensitive goods in the trade agreement between the EU and the U.S.
European wines, including French Bordeaux and Italian Chianti, export nearly 5 billion euros worth of products to the United States annually.
Industry officials have called for a 'zero for zero' approach to enhance the alcohol trade between Europe and the U.S.
Major publicly traded companies like LVMH and Pernod Ricard own wineries and are significant players in the European wine industry.
Recent reports indicate that the EU is close to winning concessions on U.S. baseline tariffs for various goods, including alcoholic beverages.
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