Fevertree and Molson Coors to split cost of US tariffs
Published by Global Banking & Finance Review®
Posted on June 5, 2025
1 min readLast updated: January 23, 2026
Published by Global Banking & Finance Review®
Posted on June 5, 2025
1 min readLast updated: January 23, 2026
Fevertree and Molson Coors will share US tariff costs. Charles Gibb steps down as CEO, succeeded by Judd Hausner. Molson Coors distributes Fevertree in the US.
(Reuters) -Tonic maker Fevertree Drinks said on Thursday it would equally split costs of the 10% tariff to be imposed on the UK imports to the U.S. with brewer Molson Coors, as part of their recent tie-up to mitigate the short-term impact.
Fevertree also said that Charles Gibb, its North America CEO, will step down and be succeeded by Judd Hausner, who brings extensive experience from the U.S. beer network.
The British company, known for its premium cocktail mixers, counts the United States as its largest market, where it continues to deliver strong momentum bolstered by its partnership with the U.S. beer maker Molson Coors.
In January, Molson Coors took a stake in Fevertree, securing exclusive rights to distribute and market the British company's cocktail mixers and tonic waters in the U.S.
Fevertree reiterated its annual revenue growth forecast.
(Reporting by Anandita Mehrotra in Bengaluru; Editing by Rashmi Aich)
A 10% tariff will be imposed on UK imports to the U.S.
Judd Hausner will succeed Charles Gibb as the new CEO of Fevertree in North America.
The United States is Fevertree's largest market, where it continues to deliver strong momentum.
Molson Coors took a stake in Fevertree, securing exclusive rights to distribute and market its products in the U.S.
Fevertree reiterated its annual revenue growth forecast.
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