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    Home > Headlines > Fevertree and Molson Coors to split cost of US tariffs
    Headlines

    Fevertree and Molson Coors to split cost of US tariffs

    Published by Global Banking & Finance Review®

    Posted on June 5, 2025

    1 min read

    Last updated: January 23, 2026

    Fevertree and Molson Coors to split cost of US tariffs - Headlines news and analysis from Global Banking & Finance Review
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    Tags:partnershipmanagement

    Quick Summary

    Fevertree and Molson Coors will share US tariff costs. Charles Gibb steps down as CEO, succeeded by Judd Hausner. Molson Coors distributes Fevertree in the US.

    Fevertree and Molson Coors to split cost of US tariffs

    (Reuters) -Tonic maker Fevertree Drinks said on Thursday it would equally split costs of the 10% tariff to be imposed on the UK imports to the U.S. with brewer Molson Coors, as part of their recent tie-up to mitigate the short-term impact.

    Fevertree also said that Charles Gibb, its North America CEO, will step down and be succeeded by Judd Hausner, who brings extensive experience from the U.S. beer network.

    The British company, known for its premium cocktail mixers, counts the United States as its largest market, where it continues to deliver strong momentum bolstered by its partnership with the U.S. beer maker Molson Coors.

    In January, Molson Coors took a stake in Fevertree, securing exclusive rights to distribute and market the British company's cocktail mixers and tonic waters in the U.S.

    Fevertree reiterated its annual revenue growth forecast.

    (Reporting by Anandita Mehrotra in Bengaluru; Editing by Rashmi Aich)

    Key Takeaways

    • •Fevertree and Molson Coors to split 10% US import tariff costs.
    • •Charles Gibb steps down as Fevertree North America CEO.
    • •Judd Hausner appointed as new North America CEO.
    • •Molson Coors holds exclusive US distribution rights for Fevertree.
    • •Fevertree maintains its annual revenue growth forecast.

    Frequently Asked Questions about Fevertree and Molson Coors to split cost of US tariffs

    1What tariff is being imposed on UK imports to the US?

    A 10% tariff will be imposed on UK imports to the U.S.

    2Who is the new CEO of Fevertree in North America?

    Judd Hausner will succeed Charles Gibb as the new CEO of Fevertree in North America.

    3What is Fevertree's largest market?

    The United States is Fevertree's largest market, where it continues to deliver strong momentum.

    4What stake did Molson Coors take in Fevertree?

    Molson Coors took a stake in Fevertree, securing exclusive rights to distribute and market its products in the U.S.

    5What did Fevertree reiterate regarding its financial outlook?

    Fevertree reiterated its annual revenue growth forecast.

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