Published by Global Banking & Finance Review®
Posted on May 5, 2025
2 min readLast updated: January 24, 2026
Clorox reduces its sales forecast due to weak demand and economic uncertainty. Despite limited tariff impact, fears of recession affect consumer behavior.
(Reuters) -Clorox trimmed its annual sales forecast on Monday, as the bleach maker saw weak consumer demand in the backdrop of economic uncertainty spurred by U.S. President Donald Trump's tariffs.
The company's exposure to tariffs was limited, with a single-digit percentage of raw materials being sourced from Mexico and Canada, but fears of a recession stemming from a global trade war have made customers more cautious about spending.
"Heightened macroeconomic uncertainties drove changes in shopping behaviors, resulting in temporary category slowdowns and lower sales. We expect these slowdowns to persist in the fourth quarter," CEO Linda Rendle said.
Clorox's net sales fell 8% to $1.67 billion from a year ago, missing analysts' estimates of $1.73 billion, according to data compiled by LSEG.
The company expects annual net sales to be down 1% to flat, compared with its earlier target of down 1% to up 2%.
On an adjusted basis, Clorox earned profit of $1.45 per share, compared with analysts' estimates of $1.57 per share.
Peers, including Pampers maker Procter & Gamble and Colgate-Palmolive, announced last month that they would raise prices on select products to offset higher input costs stemming from the trade war.
(Reporting by Aatrayee Chatterjee in Bengaluru; Editing by Leroy Leo)
The main topic is Clorox's revised sales forecast due to weak consumer demand and economic uncertainty.
Tariffs have a limited direct impact on Clorox, affecting only a small percentage of raw materials.
Clorox's net sales fell 8% to $1.67 billion, missing analysts' estimates of $1.73 billion.
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