Published by Global Banking & Finance Review®
Posted on June 4, 2025
3 min readLast updated: January 23, 2026
Add as preferred source on GoogleBulgaria will join the euro zone in 2026, aiming for economic growth. However, public skepticism persists due to corruption and inflation fears.
By Stoyan Nenov
BANSKO, Bulgaria (Reuters) -Igor Ruge, a hotel manager at a ski resort in southern Bulgaria, welcomed news on Wednesday that the European Commission had given his country the green light to join the euro zone next year. The approval could mean more foreign tourists and investment for the EU's poorest country.
"It will be much easier for everyone within the euro zone to understand our value ... and to understand that Bulgaria is one of the most attractive countries for winter and summer vacation," said Ruge, who runs two hotels in the town of Bansko.
Bulgaria, a Balkan country bordering the Black Sea, joined the European Union in 2007. It will become the 21st country to adopt the euro on January 1, 2026. The change will ease trade flows and give it a seat on the European Central Bank's rate-setting Governing Council.
Despite the expected gains, however, many in Bulgaria are sceptical. Widespread corruption, stark income inequality and a four-year political crisis marked by a series of snap elections and weak coalitions has eroded trust in authorities. Many fear a rise in prices during the switch, as had occurred in other countries that joined over the past decade.
A Eurobarometer poll published last month by the European Commission indicated that 50% of Bulgarians did not support the common currency, up from 46% in November.
"When you don’t trust the institutions in the country, it is much harder to make any transition ... especially when it comes to joining the euro," Petar Ganev, senior research fellow at Bulgaria's Institute for Market Economics, told Reuters.
The government's message is upbeat. Finance minister Temenuzhka Petkova said last week said the euro would bring more investment and stability to Bulgaria. She said the government will launch a campaign this week to reassure citizens.
"One of the biggest challenges is how to combat fake news," she told a forum last week.
Already everyday goods in shops are listed in euros as well as the Bulgarian lev currency to get people used to the conversion. Still, vocal political opposition remains. Thousands attended a protest organised by the far-right Revival Party outside parliament in the capital Sofia on Wednesday in which demonstrators waved Bulgarian flags and chanted "no to Euro colonialism".
With an average monthly salary of 2,443 leva ($1,420.76), Bulgaria is the poorest country in the European Union. Populations in rural areas outside Sofia will be most vulnerable to inflation.
Nikola Ragev, a 75-year-old pensioner, was selling vegetables in the town of Pernik, some 20 kilometres west of Sofia on Tuesday. He was worried that the euro would further impoverish the country.
"The change will be hard... People have become very poor and count their stotinki (pennies) when they shop, not euros," he said.
($1 = 1.7195 leva)
(Reporting by Stoyan Nenov; additional reporting by Ivana Sekularac in Belgrade and Edward McAllister in Athens; Editing by Toby Chopra)
According to a Eurobarometer poll, 50% of Bulgarians do not support the common currency, an increase from 46% in November.
Bulgaria is set to adopt the euro on January 1, 2026, becoming the 21st country to do so.
Many Bulgarians are concerned about widespread corruption, income inequality, and the potential for inflation, particularly affecting rural populations.
The government plans to launch a campaign to promote the benefits of the euro, emphasizing increased investment and stability.
The average monthly salary in Bulgaria is 2,443 leva, making it the poorest country in the European Union.
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