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Sweden eases alcohol monopoly one bottle at a time
Published by Global Banking & Finance Review®
Posted on May 30, 2025
3 min readLast updated: January 23, 2026
Global Banking & Finance Review®
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Published by Global Banking & Finance Review®
Posted on May 30, 2025
3 min readLast updated: January 23, 2026
Sweden eases its alcohol monopoly, allowing small distilleries to sell directly to visitors, aiming to boost tourism and support craft producers.
STOCKHOLM (Reuters) - If Anna Anerfalt gets a license to sell gin, whiskey and schnapps to visitors at her family's distillery near Norrtalje in Sweden, the first thing she will have to do is warn them of the dangers of alcohol.
From June 1, small-scale breweries, vineyards and distilleries will be able to sell direct to customers - the first easing of Sweden's more than 100 year-old alcohol sales monopoly.
The aim is to boost tourism and help craft producers to grow, while preserving the role of Systembolaget - state booze shops - in limiting access to alcohol and damage to public health.
"The whole event has to start off with a warning about the risks of drinking alcohol," Anna Anerfalt, CEO of the Norrtalje Branneri said, describing one of the conditions set in return for the right to sell.
She supports strict alcohol controls and said she was positive about the change to the law.
"I'm not sure it will affect the sales of our product that much, though, because each visitor is only allowed to buy one bottle," she said.
Under the new rules, distilleries like Norrtalje will be able to sell a 0.7 litre bottle directly to visitors after a paid tour between 10:00 a.m. and 8:00 p.m. Sales at vineyards and micro-breweries will be capped at 3 litres.
A 2021 government committee report estimated an increase in alcohol sales of around 200,000 litres a year across Sweden, or less than 1% of sales at Systembolaget.
ALCOHOL RISKS
Swedes have long fretted about the health effects of alcohol consumption, only narrowly voting against prohibition in 1922.
The World Health Organisation says the Nordic region's strict alcohol policies, which include some of the highest booze taxes in Europe, contribute to relatively low consumption and reduce negative health effects.
Even a small change to alcohol laws is controversial.
"Increased alcohol consumption leads to more social problems," Alexander Ojanne, head of Social Affairs and Public Safety at Stockholm's municipal council, said. "We want to reduce those social problems as much as possible."
Stockholm's numerous micro-breweries will only be able to sell when Systembolaget is open - meaning no late evenings, Saturday afternoons or Sundays.
Others see bigger worries.
Sweden got an exception to free market rules for Systembolaget when it joined the European Union in 1995 and some fret that Brussels could now demand a bigger change.
"The problem isn't farm sales in itself, rather we think that it threatens Systembolaget's monopoly," Lucas Nilsson, the chairman of Sweden's biggest temperance organisation IOGT-NTO said.
"Ultimately, it could mean we have to dismantle Systembolaget," Nilsson said.
The government will review the law after six years.
(Reporting by Simon Johnson; Editing by Toby Chopra)
Starting June 1, small-scale breweries, vineyards, and distilleries will be allowed to sell directly to customers, marking the first easing of Sweden's alcohol sales monopoly in over 100 years.
The aim is to boost tourism and support craft producers while maintaining the role of Systembolaget in limiting alcohol access and protecting public health.
Craft producers can sell only one bottle per visitor after a paid tour, and sales at micro-breweries will only occur when Systembolaget is open.
A government report estimated an increase of around 200,000 litres in alcohol sales annually, which is less than 1% of Systembolaget's total sales.
Some fear that easing restrictions could threaten Systembolaget's monopoly and lead to increased alcohol consumption and associated social problems.
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