Stroeer to explore $4 billion sale of billboard unit, Bloomberg News reports
Published by Global Banking & Finance Review®
Posted on January 10, 2025
1 min readLast updated: January 27, 2026

Published by Global Banking & Finance Review®
Posted on January 10, 2025
1 min readLast updated: January 27, 2026

Stroeer is exploring a $4 billion sale of its billboard unit, attracting interest from private equity firms like KKR and Hellman & Friedman.
(Reuters) - German advertising group Stroeer is mulling a potential 4 billion euros ($4.10 billion) sale of its billboard unit, Bloomberg News reported on Friday.
The company is working with advisers and has received interest for its billboard unit from private equity firms including Hellman & Friedman and KKR, the report said, citing people familiar with the matter.
Other buyout firms such as CVC Capital Partners and EQT AB had previously considered deals related to Stroeer, the report said.
The media group's shares jumped 13.7%. Stroeer did not immediately respond to a Reuters request for a comment.
($1 = 0.9752 euros)
(Reporting by Pretish M J in Bengaluru)
The main topic is Stroeer's potential $4 billion sale of its billboard unit, attracting interest from private equity firms.
Private equity firms such as Hellman & Friedman, KKR, CVC Capital Partners, and EQT AB have shown interest.
Stroeer's shares jumped 13.7% following the news of the potential sale.
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