Published by Global Banking and Finance Review
Posted on September 22, 2025
2 min readLast updated: January 21, 2026
Allwyn acquires a 62% stake in PrizePicks for $1.6 billion, aiming to expand its US presence. PrizePicks' valuation could reach $4.15 billion.
PRAGUE (Reuters) -International lottery operator Allwyn International will acquire a 62% stake in American fantasy sports operator PrizePicks for an initial cash consideration of $1.6 billion, helping Allwyn to expand its footprint in the lucrative U.S. gaming market.
Under the deal, which is expected to close in the first half of 2026, PrizePicks' implied enterprise value could grow to $4.15 billion from $2.50 billion if it reaches certain performance metrics over the next three years.
Allwyn is the flagship of Czech billionaire Karel Komarek's KKCG investment group and has expanded quickly in recent years.
Last year, it took over the running of Britain's National Lottery. It also operates lotteries in Italy, Austria, Greece and the Czech Republic as well as interests in the United States. Earlier this year, Allwyn announced a partnership with Formula One.
"This acquisition will continue to drive Allwyn’s momentum and expand our business in the United States," Komarek said in a statement.
PrizePicks, founded a decade ago, counts millions of active monthly users across U.S. markets. It posted adjusted earnings or EBITDA of $339 million in the year to June, with revenue growth of over 60% year-on-year and strong cash flow generation.
Allwyn said it expected to finance the purchase using both cash and debt.
Adam Wexler, PrizePicks’ co-founder, will continue to serve as a board member, Allwyn said.
(Reporting by Jason Hovet; Editing by Jan Harvey and Bernadette Baum)
An acquisition is a financial transaction where one company purchases a majority stake in another company, allowing the acquiring company to control the acquired company's operations.
Enterprise value is a measure of a company's total value, often used as a comprehensive alternative to market capitalization. It includes market capitalization, debt, and subtracts cash and cash equivalents.
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a measure used to analyze a company's operating performance.
Revenue growth refers to the increase in a company's sales over a specific period, indicating the company's ability to expand its business and increase its market share.
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