Yellowfin helps BGL make life insurance more simple and accessible for everyone

Yellowfin’s comprehensive feature-set delivers complete performance visibility and immediate improvements to BGL 

Yellowfin BI, the analytics company that gets customers to the why faster, today announced that BGL Group, a leading digital distributor of insurance and household financial services, selected Yellowfin’s analytics solutions to help analyse product performance and improve the customer experience journey.

BGL Group is a leading digital distributor of insurance and household financial services. It operates price comparison services in the UK and in France, as well as offering home, motor, and life insurance through brands including Budget Insurance, Dial Direct, Beagle Street, and FiftyLife. In addition, it also provides white-labelled insurance solutions to some of the UK’s most trusted brands.

Prior to deploying Yellowfin’s technology, BGL had set up its own SQL enterprise data warehouse (EDW) to allow it to pull information from a number of systems, then would write its own quote and pricing rules on top. However, the daily extraction of data didn’t provide enough information for the business to be responsive and, in addition, it was taking two hours a day, to extract and format the data to deliver the Management Information (MI) the company needed.

Senior BI Manager at BGL Group, Mark Buckingham, commented: “We looked at six BI vendors, following recommendations from Group and the Gartner Magic Quadrant. We ranked each tool by features and were amazed that some tools simply didn’t support ‘export to Excel’. For us, this was really important, as was the ability to automate reports and share the data with teams in the Group who didn’t necessarily have a software licence. Following a six-week selection process and a PoC with three vendors, we chose Yellowfin. The feature set is exhaustive, it looks great.”

There are now approximately fifty people using Yellowfin across the Customer Operations, Marketing, eCommerce, Finance, and Product Teams at BGL Group. They have a comprehensive set of reports and dashboards that allow them to track key trends, including: quote rate performance, performance by channel, where they feature on aggregator sites and how that is affecting performance, website visitor and conversion rates, as well as real insight into the website journey, retention and cancellation rates.

Buckingham concluded: “Yellowfin provides us with complete visibility of our performance. If there’s an issue, we can pick it up immediately. For example, if sales are low in a particular channel, we can drill into the detail and make changes straightaway rather than wait until manual analysis is completed. Offering this level of reporting to their affinity partners, as an embedded white-labelled solution using two-factor authentication, has been really well received. It’s an invaluable add-on to BGL Life’s service offering.”

Shawn Deegan, General Manager at Yellowfin said: “We’re delighted to have been able to help BGL transform its life insurance solutions with world-leading reporting and data analysis. We look forward to continuing our partnership with BGL at it continues to evolve its offering.”

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