Finance
Watches of Switzerland raises annual sales forecast on robust demand
Published by Global Banking and Finance Review
Posted on February 4, 2026
1 min readLast updated: February 4, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on February 4, 2026
1 min readLast updated: February 4, 2026
Watches of Switzerland raises its sales forecast to 9-11% due to strong demand in the US and UK luxury markets, surpassing previous expectations.
Feb 4 (Reuters) - Luxury retailer Watches of Switzerland raised its annual sales forecast on Wednesday, citing robust demand for the company's key luxury brands in the U.S. and the UK markets.
The firm now expects sales on a constant currency basis to grow between 9% and 11% in the fiscal year, compared to its previous forecast of a 6% to 10%.
(Reporting by Simone Lobo and Sri Hari N S in Bengaluru; Editing by Rashmi Aich)
Sales growth refers to the increase in sales revenue over a specific period, often expressed as a percentage. It indicates how well a company is performing in generating sales compared to previous periods.
Luxury brands are high-end products or services that are associated with quality, exclusivity, and prestige. They often command higher prices and are marketed to affluent consumers.
Market demand is the total quantity of a product or service that consumers are willing and able to purchase at various prices in a given time period. It reflects consumer preferences and purchasing power.
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