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VISUALS ARE THE ANSWER TO INCREASED MMR INFORMATION DEMANDS SAYS VIZOLUTION

Published by Gbaf News

Posted on February 14, 2014

4 min read

· Last updated: November 27, 2018

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Meeting New Information Demands With Visuals

Vizolution says that introducing visuals to the sales process may be the answer to getting the right information from clients while keeping them engaged.  This comes in light of the high level of detail that Kensington Mortgages revealed that it would require last week from customers, via brokers, on its new household expenditure form.

Visuals Are The Answer To Increased MMR Information Demands Says Vizolution

Visuals Are The Answer To Increased MMR Information Demands Says Vizolution

The only way for an adviser to navigate the new, complex and lengthy advice process will be by truly engaging the customer so they understand what they need to provide and why. Perhaps more importantly they need to be engaged in order to undertake what will be a fairly arduous task.

Increasing Customer Engagement Through Visual Tools

Adding a visual element to the sales process ensures much greater engagement with the customer, as the adviser is able to use images, calculators, illustrations and diagrams to make the sales process both interesting and entertaining.  The need for this will be even greater when the advice is carried out via a call centre or any other remote method, when screen sharing will come into its own.

Personalized Sales Process With vScreen Technology

Richard Hurst, marketing director of Vizolution says, “Visual solutions such as vScreen give lenders and brokers the ability to make the sales process much more personal to the customer. As a result, customers have a greater understanding of what is needed and why and actually enjoy their vScreen sessions.

vScreen demonstration video

vScreen demonstration video

Importance of Client Engagement and Accuracy

“This sort of engagement and understanding is essential if advisers are going to get their clients to fill in such intrusive information in such detail.  As many clients won’t have this information readily to hand, keeping them engaged while you take them through the process will be crucial.”

Further Resources and White Paper Access

More information on this subject can be found on Vizolution’s white paper examining the impacts of MMR on the mortgage market.  This can be accessed for free on the Vizolution website at: http://www.vizolution.co.uk/white-papers

Vizolution says that introducing visuals to the sales process may be the answer to getting the right information from clients while keeping them engaged.  This comes in light of the high level of detail that Kensington Mortgages revealed that it would require last week from customers, via brokers, on its new household expenditure form.

Visuals Are The Answer To Increased MMR Information Demands Says Vizolution

Visuals Are The Answer To Increased MMR Information Demands Says Vizolution

The only way for an adviser to navigate the new, complex and lengthy advice process will be by truly engaging the customer so they understand what they need to provide and why. Perhaps more importantly they need to be engaged in order to undertake what will be a fairly arduous task.

Adding a visual element to the sales process ensures much greater engagement with the customer, as the adviser is able to use images, calculators, illustrations and diagrams to make the sales process both interesting and entertaining.  The need for this will be even greater when the advice is carried out via a call centre or any other remote method, when screen sharing will come into its own.

Richard Hurst, marketing director of Vizolution says, “Visual solutions such as vScreen give lenders and brokers the ability to make the sales process much more personal to the customer. As a result, customers have a greater understanding of what is needed and why and actually enjoy their vScreen sessions.

vScreen demonstration video

vScreen demonstration video

“This sort of engagement and understanding is essential if advisers are going to get their clients to fill in such intrusive information in such detail.  As many clients won’t have this information readily to hand, keeping them engaged while you take them through the process will be crucial.”

More information on this subject can be found on Vizolution’s white paper examining the impacts of MMR on the mortgage market.  This can be accessed for free on the Vizolution website at: http://www.vizolution.co.uk/white-papers

Key Takeaways

  • Visual elements like images, calculators, diagrams enhance customer engagement in the complex MMR-driven mortgage process.
  • Screen‑sharing (e.g. via vScreen) creates a compliant, interactive, and audit‑marked sales journey aiding customer understanding and regulator adherence.
  • Visual sales tools help advisers retain client attention and simplify gathering detailed household expenditure data.
  • White papers from Vizolution support these findings and offer in‑depth research into MMR impacts and visual‑led advice solutions.

References

Frequently Asked Questions

What is MMR in this context?
MMR stands for Mortgage Market Review, new regulation requiring detailed affordability and expenditure data in mortgage applications via brokers.
How do visuals help in the mortgage sales process?
Visuals such as diagrams, calculators and screen‑shared documents engage customers, aiding understanding and completion of complex forms.
What is vScreen?
vScreen is Vizolution’s screen‑sharing solution that enables compliant, interactive, and recorded sales sessions, improving engagement and audit‑trail compliance.
Why is screen‑sharing beneficial under MMR rules?
Screen‑sharing produces time‑stamped records, allows electronic sign‑off on compliance documents, and ensures advisers follow proper, visual‑guided scripts.

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