Published by Global Banking & Finance Review®
Posted on November 13, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleFitch Ratings downgraded Aston Martin due to negative cash flow and uncertain US demand, highlighting financial challenges and high credit risk.
By Matt Tracy
WASHINGTON (Reuters) -Credit rating agency Fitch Ratings has downgraded British automaker Aston Martin's debt ratings, citing the luxury sports car maker's persistent negative cash flow and uncertainty around its U.S. customer base.
In a Thursday report, Fitch analysts noted Aston Martin's sales fell 17% year over year as of September's end, while their decline has accelerated quarter over quarter.
Fitch expects the company's free cash flow will remain negative until 2028, but sees improvements in operating profits in 2026.
The analysts pointed to rising competition and softer overall demand for luxury sports cars facing Aston Martin.
They noted U.S.-specific customer demand remains uncertain, following the introduction of tariffs earlier this year and a subsequent decline in second- and third-quarter U.S. car sales.
Aston Martin raised prices in June in response to U.S. tariffs as it resumed shipments to the country.
Though well-recognized as a luxury brand, Aston Martin has the highest leverage and weakest free cash flow generation among auto original equipment manufacturers within Fitch's ratings purview.
Fitch's downgrade to CCC+ of Aston Martin Lagonda Global Holdings PLC, the carmaker's parent company, signals high credit risk and financial challenges.
(Reporting by Matt Tracy in Washington, D.C.; Editing by Conor Humphries)
A credit rating is an assessment of the creditworthiness of a borrower, which indicates the likelihood of defaulting on debt obligations. It helps investors gauge the risk associated with lending money.
Free cash flow is the cash generated by a company after accounting for capital expenditures. It is an important measure of financial performance and liquidity.
Explore more articles in the Finance category
