Published by Jessica Weisman-Pitts
Posted on November 12, 2024
3 min readLast updated: January 28, 2026
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By James Davey
LONDON (Reuters) – British shoppers faced renewed pressure on their budgets in October after grocery price inflation edged higher for the second month in a row, industry data showed on Tuesday.
Market researcher Kantar said annual grocery price inflation was 2.3% in the four weeks to Nov. 3, having been 2.0% in the previous four-week period.
The data showed prices are rising fastest in products such as chilled soft drinks and chocolate confectionery, and falling fastest in items such as toothbrushes, household paper products and sparkling wine.
UK supermarkets have warned that tax rises in the new Labour government’s first budget last month, together with another rise in the national minimum wage, will be inflationary.
Official data published last month showed overall UK inflation eased to 1.7% in September. Data for October will be published Nov. 20.
Kantar said grocery sales rose 2.3% over the four week period year-on-year to 11.6 billion pounds ($14.9 billion) – the biggest sales month of the year so far.
The researcher said there were signs that some consumers were starting their Christmas shopping early. It noted that 648,000 shoppers have already bought a Christmas cake, while 14.4% of households purchased mince pies in October.
Over the 12 weeks to Nov. 3 online supermarket Ocado was again the fastest growing grocer with sales up 9.5% year-on-year, taking its market share to 1.8%.
Industry leader Tesco saw sales growth of 4.6% and its market share rose 60 basis points to hit 27.9%.
Sales at No. 2 Sainsbury’s rose 4.4% but No. 3 Asda was again the laggard, with its sales down 5.5% and it lost 1 percentage point of market share year-on-year.
Last week, Asda chairman Stuart Rose said the grocer had “lost the plot” but the business was fixable.
Kantar said discounters Aldi and Lidl saw sales growth of 1.6% and 7.4% respectively.
UK supermarkets’ market share and sales growth (%)
Market share Market % change in
12 wks to share 12 sales
Nov. 3 2024 wks to Nov. (yr-on-yr)
5 2023
Tesco 27.9 27.3 4.6
Sainsbury’s 15.5 15.2 4.4
Asda 12.5 13.5 -5.5
Aldi 10.4 10.4 1.6
Morrisons 8.6 8.6 2.4
Lidl 7.7 7.4 7.4
Co-operative 5.7 5.9 -2.1
Waitrose 4.6 4.5 2.9
Iceland 2.2 2.2 2.7
Ocado 1.8 1.7 9.5
Source: Kantar
(This story has been corrected after Kantar amended its release to say that UK grocery sales rose 2.3% over the four weeks to Nov. 3, not 2.0%, in paragraph 6)
($1 = 0.7810 pounds)
(Reporting by James Davey; Editing by Sachin Ravikumar and Alison Williams)
Grocery inflation refers to the rate at which the prices of food and household items increase over time, impacting consumers' purchasing power.
Market share is the percentage of an industry's sales that a particular company controls, indicating its competitiveness in the market.
The national minimum wage is the lowest hourly wage that employers are legally required to pay their workers, aimed at ensuring fair compensation.
Consumer perception is how individuals view and interpret a brand or product based on their experiences, beliefs, and marketing communications.
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power.
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