Finance
TUI forecasts slower revenue, profit increases in 2026
Published by Global Banking & Finance Review®
Posted on December 10, 2025
3 min readLast updated: January 20, 2026
Quick Summary
TUI forecasts slower growth in 2026 with a 2-4% revenue increase and 7-10% profit rise, citing economic uncertainties.
TUI Predicts Slower Revenue and Profit Growth in 2026
By Joanna Plucinska and Emanuele Berro
LONDON, Dec 10 (Reuters) - Europe's largest tour operator TUI on Wednesday gave a more conservative outlook for 2026 than the market had expected, citing the current trading environment and prevailing economic and geopolitical uncertainties.
For 2026, the company expects its revenue to increase by 2% to 4% and underlying operating profit to rise by 7% to 10%, meaning it will not sustain growth from 2025 as markets have assumed.
TUI shares were down 3.2% at 0832 GMT.
CHALLENGES AND COST-CUTTING
The group in November reported preliminary full-year results for 2025 above its own guidance, citing strong performance in the cruise and hotel sectors. Still, it acknowledged challenges in some of its markets and Chief Executive Sebastian Ebel said the group was planning cost cuts in the coming years.
Despite positive growth in the cruises and hotels sectors, the results showed an overall weaker performance in 2025 for much of the group's airlines segment throughout Europe.
Ebel said that the more modest outlook, particularly for revenue, was partially an accounting issue where revenues from joint ventures in cruises and hotels were not included in TUI's group numbers.
"All segments will become even more profitable and efficient in the future," he said in an initial statement.
Airline analyst Dudley Shanley at Goodbody brokers said the results and outlook were overall positive despite the challenges.
Underlying earnings before interest and taxes for its fiscal year, which ended on September 30, came in at 1.46 billion euros ($1.70 billion) at constant currencies, up 12.6% from a year earlier and ahead of TUI's targeted rise of between 9% and 11%.
TUI has struggled with weakness in its core German market but has managed to bolster its results by focusing on making its offer more international and emphasizing its more profitable businesses.
Ebel said in a media call that the group was "very unsatisfied" with its current share price, but that a new dividend policy of 0.10 euros per share would help improve the price in the coming year.
Ebel told journalists that TUI would implement cost-cutting measures in its markets and airlines segment in an effort to build efficiency and help the company succeed longer term.
When asked if that meant job cuts, Ebel said, without elaborating further: "There is a big difference in having less jobs versus cutting jobs."
He also said that an expected delivery of 20 planes from Boeing in the coming fiscal year would help substantially with cost saving, allowing upgrades to a more efficient fleet.
(Reporting by Joanna Plucinska and Emanuele Berro, editing by Milla Nissi-Prussak and Tomasz Janowski)
Key Takeaways
- •TUI forecasts a 2-4% revenue increase for 2026.
- •Profit growth expected to be 7-10% in 2026.
- •Economic and geopolitical uncertainties cited.
- •Cost-cutting measures planned for efficiency.
- •TUI shares dropped 3.2% after the announcement.
Frequently Asked Questions about TUI forecasts slower revenue, profit increases in 2026
1What is revenue?
Revenue is the total income generated by a company from its business activities, typically from sales of goods and services, before any expenses are deducted.
2What is operating profit?
Operating profit is the profit a company makes from its core business operations, excluding deductions of interest and taxes. It reflects the efficiency of the company in managing its operations.
3What are cost-cutting measures?
Cost-cutting measures are strategies implemented by a company to reduce its expenses and improve profitability. This can include layoffs, reducing operational costs, or streamlining processes.
4What is a dividend policy?
A dividend policy is a company's approach to distributing profits back to its shareholders in the form of dividends. It outlines how much of the earnings will be paid out and how often.
5What is a joint venture?
A joint venture is a business arrangement where two or more parties agree to pool their resources for a specific project or business activity, sharing both the risks and rewards.
