Published by Global Banking & Finance Review®
Posted on January 21, 2026
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleTrump lowers Swiss import tariffs to 15% amid pressure but warns they could rise again. Swiss companies like Rolex benefit from this change.
By Steve Holland
DAVOS, Switzerland, Jan 21 (Reuters) - U.S. President Donald Trump said on Wednesday he had agreed to lower the 39% U.S. tariff rate on imports from Switzerland to 15% amid pressure from Swiss companies, including Rolex, but the rate could rise again.
"I reduced it because I don't want to hurt people. I don't want to hurt them. And we brought it down to a lower level; doesn't mean it's not going up," Trump told a gathering of world leaders and business executives in Davos, Switzerland.
Trump defended his decision to impose higher tariffs on nearly every country, saying that many countries - including Switzerland - had taken advantage of low or zero tariff rates.
He said he initially planned a tariff rate of 30% on Swiss imports but raised it to 39% after a meeting last year with then-Swiss President Karin Keller-Sutter, saying she "just rubbed me the wrong way, I'll be honest with you."
Trump said Keller-Sutter, whose one-year term ended in December, had kept repeating that Switzerland was a small country and that Trump should not impose such a high tariff. He gave no details on any future increase.
Keller-Sutter drew domestic criticism for her handling of the call, and Trump later publicly complained she "didn't want to listen" to his concerns about the U.S. deficit.
U.S. and Swiss negotiators reached a preliminary agreement in November on a deal to lower the tariff rate to 15%, with Swiss industry committing to making investments of $200 billion in the U.S. by the end of 2028.
Swiss companies have welcomed the tariff reduction, which puts them on a level playing field with EU competitors.
The two countries must still finalize their agreement in negotiations they hope to conclude by the first quarter of 2026.
(Reporting by Steve Holland and Andrea ShalalEditing by Rod Nickel)
Economic growth refers to an increase in the production of goods and services in an economy over time, often measured by GDP.
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