Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

THE TRAVEL PEOPLE HAVE LANDED: LASTMINUTE.COM GROUP LAUNCHES NEW MEDIA BUSINESS TO CONNECT BRANDS WITH ITS COVETED TRAVEL AND LIFESTYLE AUDIENCES

The Travel People will help brands reach lastminute.com group’s 10 million annual customers

Joining from eBay Advertising, Alessandra Di Lorenzo appointed to lead the Group’s media business lastminute.com group today announces the launch of a new media business – The Travel People – to help brands and advertisers reach millions of European travellers through the Group’s network of leading online travel brands, which include lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost, and operate across 40 countries worldwide.

Alessandra Di Lorenzo
Alessandra Di Lorenzo

Alessandra Di Lorenzo has been appointed as Chief Advertising Officer to lead the new business unit, joining from eBay Advertising where she was formerly Commercial Director. The Travel People’s hand-picked team will be headquartered in London and operate across Europe.

Commenting on the launch, Di Lorenzo said: “This is a bold new chapter for lastminute.com group and I’m really excited to be part of it. The group’s diverse portfolio of online travel brands attracts 35 million unique visitors every month, so we’re uniquely equipped to help other brands both in, and out, of the travel sector to reach lucrative travel and lifestyle audiences across Europe.”

She added that using smart audience extension tools and programmatic technologies, “we aim to create opportunities for brands that go way beyond the booking.”

The Travel People will use powerful audience information and sophisticated re-marketing technologies to engage its rich customer groups on site, and to re-connect with them when they are browsing other websites – before, during and after travel. With nearly half of the Group’s customers browsing its sites on mobile devices, seamless sequential targeting across channels will also be a key focus for the new business.

Di Lorenzo continued: “Our powerful data means we don’t just know where our customers like to go – we know what they love to do when they get there. With travel sites and apps in 17 languages and 40 countries, we offer access to a truly diverse consumer audience, and help brands to target by passion, rather than by demographic.”

Fabio Cannavale, CEO of lastminute.com group, added: “The Travel People is a fantastic addition to lastminute.com group and demonstrates our ambition to invest in and grow our unique portfolio of brands. Ten million customers enjoy travel and lifestyle experiences with us every year, making us the perfect partner for brands wanting to reach purchase-ready travellers across Europe.”

The Travel People will provide media solutions across the following online travel brands:

lastminute.com: An iconic European travel and lifestyle brand, lastminute is helping people make the most of every minute. Offering last minute travel and experiences online before anyone else across Europe, lastminute.com serves up deals which inspire and enable spontaneity: hotels, holidays, flights, city breaks and unique products such as Top Secret® Hotels as well as a raft of pamper and going-out offerings in the UK (spa days, West End theatre shows, restaurants, days out and experiences).

Rumbo: A full-service travel website, Rumbo launched in Spain in 2000 and today also operates websites in other European countries as well as in South America.

Volagratis: Launched in Italy in 2004 as a pioneering search engine for low cost flights, Volagratis is now a full service travel provider. Volagratis is perceived as a leading brand in the Italian market, according to a survey conducted by Doxa in 2013.

Bravofly: The Bravofly brand and full service travel website was founded in 2006 as a springboard for the international expansion of the Group. Today, Bravofly websites are available in 17 languages and are present in over 40 countries.

Jetcost: A metasearch website, Jetcost enables users to search for and compare travel and leisure products from a range of suppliers. Jetcost’s websites operate in 38 countries across Europe, Asia and America.