Economic activity index graph showing trends in Africa's business conditions - Global Banking & Finance Review
This image illustrates the Sales Managers' Index for Africa, highlighting economic trends, growth rates, and sector performance in February. It reflects the optimism of business conditions across the continent.
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THE SALES MANAGERS’ INDEX: AFRICA

Published by Gbaf News

Posted on February 25, 2015

3 min read

· Last updated: February 25, 2015

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Africa SMI reflects strong but slower economic activity in February

  • Egypt leads Pan-Africa economic expansion
  • Manufacturing and Service sectors slow to 15 month low
  • Prices Charged Index continues to rise at a modest pace

Headline Index Shows Slower Growth

The Headline Index (calculated from an average of the Business Confidence, Market Growth, Sales, Prices and Staffing Indexes) signalled strong but slower economic activity in February. The Index came in at 57.4, down from 58.2 in January. The World Economics Sales Managers’ Index (SMI) for Africa is by far the most up-to-date monthly assessment of business conditions in the Pan-African economy. A reading above 50 indicates an expansion, while a reading below 50 indicates a contraction.

Country Comparisons: Egypt Leads Index

Among the major economies covered, Egypt registered the highest reading in February (65.5), followed by Nigeria (60.8), Algeria (58.7) and South Africa (58.6). Egypt has been growing at a constantly solid pace since the coup d’état in 2013. In contract, Africa’s largest economy, Nigeria, has seen a slowing in overall level of economic growth during the same period. The Nigerian economy has steadily been eroded by the security situation in the north of the country, slowing growth and since the end of last year by a falling oil price. Neither of these political and economic pressures improved in February.

Sector Analysis: Manufacturing and Services SMI

The overall Pan-Africa Sector analysis shows that the February Manufacturing SMI fell to 58.0, down from 58.5 in January, and the Services SMI fell to 58.4, down from 59.8. These index values indicate, nonetheless, that business conditions across the African continent is expanding at a robust pace.

Key Index Breakdowns: Confidence, Sales, Staffing

The Business Confidence Index, which measures how Sales Managers’ expect the economy to perform over the coming months registered 69.9 in February, down from 70.2 in January. This indicates the second month of consecutive declines but shows that the majority of panellists across Africa remain very optimistic about future business conditions. Meanwhile, the Market Growth Index stood at 58.2 in February, down from 59.2 in January. This signals the third consecutive monthly decline and the slowest pace since September 2014. However, the latest reading continues to point to strong levels of market expansion.

LogoThe Product Sales Index fell sharply to 54.2 in February, down from 57.0 in January, indicating that sales are increasing at a modest pace. The slowdown in the level of monthly sales reflects the decline in both business confidence and market growth and a slight increase in prices. Although the Prices Charged Index improved marginally in February, the latest reading of 52.9 suggests that Sales Managers across Africa continue to rise prices at a modest pace.

The Staffing Levels Index, which reflects the number of staff taken on compared to the same period last year, fell to 51.9 in February, down from 52.5 in January, reflecting a slightly weaker pace in job creation across the continent.

Expert Commentary on February Results

World Economics Chief Executive Ed Jones commented on the release:

“February’s Africa SMI data indicated a strong but a slower rate of overall economic activity across the region. Egypt has continued to expand at a strong pace where the larger economy of Nigeria is continuing to slow ahead of the delayed presidential election. South Africa is seeing consistently solid growth.”

Key Takeaways

  • Africa’s overall Sales Managers’ Index (SMI) in February signalled strong but slowing economic activity, dropping from 58.2 in January to 57.4.
  • Egypt led Pan‑Africa expansion with a reading of 65.5, followed by Nigeria (60.8), Algeria (58.7) and South Africa (58.6).
  • Both Manufacturing and Services SMIs fell to 58.0 and 58.4 respectively, marking a 15‑month low though still indicating robust expansion.
  • Business Confidence and Market Growth indexes declined, but remained optimistic at 69.9 and 58.2 respectively, with Market Growth at its slowest pace since September 2014.
  • Product Sales, Prices Charged and Staffing Levels indexes suggest modest rises in sales and prices, and slightly weaker job creation compared to January.

References

Frequently Asked Questions

What does a Sales Managers’ Index (SMI) reading above 50 indicate?
A reading above 50 indicates expansion in economic activity, while below 50 indicates contraction.
Which African country showed the highest SMI in February?
Egypt recorded the highest SMI at 65.5 in February.
How did the Manufacturing and Services sectors perform in February?
Manufacturing SMI fell to 58.0 and Services SMI to 58.4, both the lowest in 15 months but still signalling robust expansion.
What signals did the Business Confidence and Market Growth indexes send?
Business Confidence eased to 69.9, and Market Growth slowed to 58.2—the slowest since September 2014—though both remain in expansion territory.
What do the Product Sales, Prices Charged and Staffing Levels indexes suggest?
Product Sales rose modestly to 54.2, Prices Charged increased modestly to 52.9, and Staffing Levels rose slightly to 51.9, indicating modest growth across these fronts.

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