Running a business is hard. There are far too many moving parts and coordinating them all can take a toll on you. Some parts of the business tend to be extremely vast, such as marketing. If you let it, marketing can take up all your time and still not produce the kind of results you’re looking for. This is usually a sign of a highly disjointed marketing management process.
Business owners usually find themselves pulling their hair out over figuring out which tool to use for which part of their marketing activities. If you identify with this, you’ve come to the perfect place. We’re going to put an end to your marketing woes. Here are the various marketing needs you may have and solutions for each!
Email Marketing
Want to build a global audience for your products and also save marketing costs? Email marketing is the most widely used method of businesses reaching customers. The first would be low costs as compared to print advertising. You do not have to spend on a billboard which will be fixed at a certain time. With an email, you can send it to many people at once and talk about your products in detail. Another advantage of email marketing is that it is easy, to begin with. You can convince people with words, images, and videos. All it takes is a few hundred words, lined with attractive images.
But how do you start this? GetResponse has a fantastic email marketing platform. You are in control of everything when using this. How many people have signed up for the newsletter, how many have clicked on the product link mentioned. Another standout feature is that of A/B testing. Whenever you send a newsletter, the broadcast gets split into two parts. The first set of receivers will be divided into further groups, with each group receiving different content. The second set of receivers will be sent the best version of the newsletter. Businesses can then compare and determine the effectiveness of each part.
Webinars
In a now-famous essay, an American entrepreneur mentioned: “software eats the world”. The idea, which was mentioned in 2011 is visible today. Every company, be it a taxi business or a bookstore has to go online. Digital has not become complementary, but a norm. Webinars are a crucial ingredient for building your customers and a larger audience. Company heads can be a part of a panel that discusses the future of a business. For example, if you own a bookstore, a webinar can be organized on the path ahead for physical bookstores. Webinars allow the customers to place a name with a voice and a face. This builds personal and long-lasting relationships.
A webinar saves you the cost of booking a venue, which has the added effort of selling out tickets. Transportation costs might put off potential attendees. With GetResponse’s customized software, you can add up to a thousand participants on your webinar. This webinar can also be live-streamed on Facebook and Youtube. After the webinar, you can get data of the average attendee time and locations too. The software has automated invitation templates that you can use for future webinars. Lead generation is an added plus where potential customers can watch pre-recorded webinars online.
Landing Pages
How long do you wait till a website loads? 10,15 seconds? Or do you go to the next competitor available on the internet? Most probably, the second option. Now imagine if this happened to the landing page of your business website? It’s working on the laptop but isn’t responding quickly on a phone. How do you ensure customers stay on your website?
Landing pages should ensure a unique selling proposition, images, or videos showing the context and a reinforcement statement amongst others. GetResponse has a simple landing page creator, which has the A/B testing format. It optimizes the best landing page for you after various combinations. They also have a drag and drop editor, which can build your page in minutes. You can also track visitors’ data with the service, which can help in a remarketing campaign.
eCommerce Stores
Perhaps the most important feature of applying holistic marketing solutions to your business. But from where do you start? How do you start to understand the technology behind connecting your store to a platform? Continuous updates on your stock will help you gauge which is selling. A well-known fashion brand takes around two weeks to distribute and retail clothes after the original design has appeared. They continuously update themselves with real-time data, with vertical integrations within their model.
Once you connect your store to a marketing integrations plug-in, everything will be in one place. GetResponse has superb features to assist you with. Some include payment processors, abandoned carts, list-building, and sales funnels amongst others. The best feature of this plugin is the automatically recommending feature. Products will be shown to customers based on their shopping data. You can also automate triggers for buyers who have abandoned carts and are on the verge of leaving your website.
Traffic-driving Tools
Running an ad campaign from time to time is a required necessity. It helps bring in customers and if not, make people aware of your business. Online banners have been a game-changer in the ads for small businesses. You can run targeted ad campaigns on Facebook and Instagram over a specific period. All of this can be handled from a plugin by GetResponse. Increase your reach on Instagram, fill your conversion funnels amongst others by monitoring your ad campaign.
“Guest posting is also a highly effective way to direct attention towards your business, cause, or service.”
Marketing Automation
Marketing automation is referred to as a process where technology is used to automate repetitive tasks in a marketing campaign. An example of marketing automation is when a customer’s birthday is coming up. You can then offer a discount on the day. This can be done for all customers through automation.
GetResponse has various filters for various indicators. The three sections are conditions, actions, and filters. Conditions include cart abandoned, actions include sending an email, and filters include an amount. This helps the business owner to reach the right people with the right incentives. You can adjust this according to your business goals.
Conclusion
Marketing solutions will be tiresome at first but if applied properly, you can generate a lot of business within a few clicks. Results will gradually improve over time, with only consistency being key. GetResponse has been a proven leader in this field since 1997. They provide excellent services to help you grow your business, with a 24/7 helpline available.