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Target's acquisition of Powered Analytics for in-store shopping technology - Global Banking & Finance Review
The image represents Target's recent acquisition of Powered Analytics, a Pittsburgh-based firm that enhances in-store shopping experiences through innovative technology, including mobile apps and machine learning.
Technology

TARGET BUYS PITTSBURGH SHOPPING TECHNOLOGY FIRM

Published by Gbaf News

Posted on November 14, 2014

1 min read
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Target Acquires Pittsburgh Tech Startup

PITTSBURGH (AP) — Target Corp. has acquired a Pittsburgh company that says its software platform brings “an Amazon-like shopping experience” to in-store customers.

Deal Confirmation and Company Details

Powered Analytics co-founder Collin Otis and a spokesman for Minneapolis, Minnesota-based Target confirmed the deal Wednesday. Terms were not disclosed.

Otis says the firm, founded in 2012, will remain headquartered in Pittsburgh.

How Powered Analytics Enhances Shopping

Powered Analytics’ Fabric product uses mobile technology, location data and machine learning to connect a retailer’s app to the in-store shopping experience.

Personalized In-Store Recommendations Explained

The system uses the store’s layout and product locations to deliver customized recommendations and messaging to customers.

Key Takeaways

  • Target acquired Powered Analytics to enhance in‑store personalization.
  • Powered Analytics, founded in 2012 and based in Pittsburgh, will remain headquartered there.
  • Their Fabric platform uses mobile, location data and machine learning for Amazon‑like in‑store experiences.

References

Frequently Asked Questions

What company did Target acquire?
Target acquired Powered Analytics, a Pittsburgh‑based shopping technology firm.
What is Powered Analytics’ product and its purpose?
Powered Analytics’ product, Fabric, uses mobile technology, location data and machine learning to deliver an Amazon‑like personalized in‑store shopping experience.
Will Powered Analytics remain in Pittsburgh?
Yes, Powered Analytics will remain headquartered in Pittsburgh, according to co‑founder Collin Otis.

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