Published by Global Banking & Finance Review®
Posted on November 17, 2025
2 min readLast updated: January 21, 2026
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Tannico was fined €150,000 by Italy's AGCM for misleading pricing. The retailer advertised discounts that were not genuine. Tannico has since updated its practices.
MILAN (Reuters) -Italy's competition authority said on Monday it had fined online wine retailer Tannico 150,000 euros ($174,000) for unfair commercial practices.
The company was owned by a joint venture between Campari Group and LVMH's Moet Hennessy until October, when it was sold to Castel-Vins, a unit of French wine company Castel-Freres.
The Italian e-commerce platform used to advertise discounts on its website and app that were "misleading and incomplete", Italian watchdog AGCM said in a statement.
Products labelled as "on offer" were priced equal to or higher than their retail price in the previous 30 days, in breach of rules on the transparency of discounts, the Italian authority said.
The regulator, which polices consumer rights as well as competition matters, said Tannico was no longer in breach since changing its website and app in mid-July.
In a statement emailed to Reuters, Tannico said it had "always acted in good faith in managing commercial communications". The practice under AGCM’s proceedings concerns a limited period, between April and June 2025, it said.
The e-commerce platform added that since the start of the investigation it had cooperated with the authority and updated its website and app, "fully complying with the applicable regulations".
($1 = 0.8622 euros)
(Reporting by Cristina Carlevaro, editing by Alvise Armellini, Alex Richardson and Jan Harvey)
Unfair commercial practice refers to deceptive or misleading actions by businesses that can harm consumers, such as false advertising or providing incomplete information about products.
Misleading prices occur when a retailer advertises a price that does not accurately reflect the true cost of a product, often through deceptive discounting practices.
A joint venture is a business arrangement where two or more parties agree to collaborate on a specific project while maintaining their separate identities.
Consumer rights are the legal protections afforded to consumers, ensuring they are treated fairly and have access to accurate information about products and services.
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