Finance
Spotify to raise US prices in first quarter of next year, FT reports
Published by Global Banking and Finance Review
Posted on November 24, 2025
1 min readLast updated: January 20, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on November 24, 2025
1 min readLast updated: January 20, 2026
Spotify plans to raise US subscription prices in Q1 2024, marking the first increase since June 2024. The company aims to boost earnings through these price hikes.
(Reuters) -Spotify will raise its U.S. subscription prices in the first quarter of next year, the Financial Times reported on Monday, citing three people familiar with the matter.
The Swedish streaming giant said in August it would raise prices to 11.99 euros ($13.82) per month from 10.99 euros in markets including South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region.
But next year's hike would be the first price increase in the United States since June 2024.
Spotify did not immediately respond to a Reuters request for comment.
The company has leaned on price increases in recent years to drive earnings growth, confident that its ubiquity ensures users stick around. It raised the cost of its premium individual plan in more than 150 markets in the September quarter.
Spotify forecast fourth-quarter profit above Wall Street expectations earlier this month, betting on robust user growth and a boost from price hikes in the crucial holiday season.
($1 = 0.8677 euros)
(Reporting by Juby Babu in Mexico City; Editing by Alan Barona)
A subscription price is the amount charged to customers for access to a service or product over a specified period, typically on a monthly or annual basis.
A price increase refers to a rise in the cost of goods or services, which can be due to various factors such as inflation, increased demand, or changes in production costs.
Earnings growth is the increase in a company's profit over a specific period, often expressed as a percentage. It indicates the company's ability to generate more income over time.
A premium plan typically refers to a higher-tier subscription service that offers additional features or benefits compared to standard plans, often at a higher cost.
User growth refers to the increase in the number of individuals using a service or product over time, indicating the popularity and market reach of a business.
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