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SendGrid Extends Email Platform with New Marketing Email Service

SendGrid Marketing Campaigns is built for developers, designed for marketers and delivers robust service set at an affordable price

SendGrid, the leading email delivery platform for email that matters, today announced the launch of SendGrid Marketing Campaigns, empowering marketers to drive meaningful and lasting engagements with their customers.  The entirely new marketing email service is built for developers, with easy to implement APIs and designed for marketers, with flexible, streamlined campaign creation workflows, all available at an affordable price.

With SendGrid Marketing Campaigns, marketers can create, send and track campaigns to drive customer engagement.  Marketers can launch and optimize a variety of campaigns including customer retention, new customer acquisition, company newsletter communications, promotional email and product and company announcements.

SendGrid Marketing Campaigns features include:

  • Wizardless campaign creation workflow: Simple, easy-to-use web interface provides SendGrid customers with the ability to customize email campaign creation according to their own workflow
  • Subscriber and contact list management: Customers can now create meaningful segments that will result in higher marketing campaign engagement
  • Robust campaign analytics: Allows customers to gain powerful, real-time insight into their marketing email campaign performance
  • A/B subject line and content testing: Enables test on subject lines and content prior to sending the majority of an email marketing campaign
  • Full API Parity and much more.

“Both transactional and marketing email are critical to a successful customer engagement strategy that nurtures one-to-one relationships with key audiences. SendGrid is proud to offer both services to our customers in a single platform,” said Sameer Dholakia, CEO of SendGrid.  “With Marketing Campaigns, our platform now provides an affordable pathway to optimize and mature email engagement, enabling businesses to scale and evolve their strategy from a one to many conversation to a more targeted, personal relationship with their customers.”

Marketing Campaigns is built on top of SendGrid’s proven, cloud-based email platform which delivers 20 billion emails per month and provides industry-leading delivery and support infrastructure.  SendGrid offers strong inbox delivery rates, best-in-class scalability, and the largest support and account management services team in the industry.

Customer Quotes

“The pricing for SendGrid Marketing Campaigns is much more in line with our current needs and it will be great to not have to use two different services for email,” said Mike Gell, co-founder, Fitfor90.  “As we grow, our needs will expand pretty rapidly, so being able to deploy the product will help us scale and definitely keep us as happy customers.”

“SendGrid Marketing Campaigns is both intuitive and flexible,” said Dave Tomback, director of business development, Yipit. “This has allowed us to quickly and easily engage with our audience in ways we weren’t able to previously, mainly through using the powerful list segmentation feature.”

“SendGrid has played an important role in making sure all of our email needs are taken care of since we began using their email service in 2012,” said Allie Kranick, marketing manager, brand and retail, Ibotta. “With the launch of SendGrid Marketing Campaigns,  we’re looking forward to generating even more valuable insights into the relationships with our customers, and segmenting our lists based on our marketing campaign needs.”

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