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    Home > Investing > Russia’s Severstal expects steel demand to drop 5-7% as high rates hurt customers
    Investing

    Russia’s Severstal expects steel demand to drop 5-7% as high rates hurt customers

    Published by Jessica Weisman-Pitts

    Posted on October 29, 2024

    2 min read

    Last updated: January 29, 2026

    This image illustrates the challenges faced by Severstal, a leading Russian steelmaker, as steel demand is projected to drop by 5-7% in 2024 due to high interest rates impacting investments. The decline in demand reflects the broader economic strain on key industries in Russia.
    Steel production decline in Russia amid high interest rates - Global Banking & Finance Review
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    Tags:interest ratescustomersfinancial difficultiesinvestment projectsConstruction industry

    Quick Summary

    MOSCOW (Reuters) – Russian steelmaker Severstal expects steel demand to drop by 5% to 7% in 2024 as the high cost of borrowing raises the strain on its customers’

    MOSCOW (Reuters) – Russian steelmaker Severstal expects steel demand to drop by 5% to 7% in 2024 as the high cost of borrowing raises the strain on its customers’ investment plans, company head Alexander Shevelev said on Tuesday.

    A growing number of Russian industrial companies and lobby groups are complaining of prohibitively high interest rates and warning that goals for infrastructure development may be missed, with the central bank bearing the brunt of the criticism.

    The Bank of Russia hiked on Friday its key interest rate by 200 basis points to 21%, the highest level since the early years of President Vladimir Putin’s rule, when Russia was recovering from the chaos that followed the collapse of the Soviet Union.

    “We see from industry, from our clients, that the situation for them is very tense,” Shevelev said during a metals forum in Moscow. Now, with such growth in the key rate, we are seeing that our clients, especially in small and medium-sized business, are simply experiencing financial difficulties.

    “And we see how demand is starting to decline.”

    Controlled by billionaire Alexey Mordashov, Severstal realigned to focus domestically after falling under Western sanctions in response to Russia’s actions in Ukraine. Russia now accounts for 80% of its sales.

    Shevelev said the main consumers of steel are the construction and mechanical engineering sectors, backbone industries of the Russian economy. High rates are reducing activity, lowering demand and curtailing investment projects, he said.

    Demand for steel dropped 9% in the third quarter of this year, Shevelev said.

    (Reporting by Anastasia Lyrchikova; Writing by Alexander Marrow; Editing by Emelia Sithole-Matarise)

    Frequently Asked Questions about Russia’s Severstal expects steel demand to drop 5-7% as high rates hurt customers

    1What is steel demand?

    Steel demand refers to the total quantity of steel that consumers and industries require for construction, manufacturing, and other applications.

    2What are interest rates?

    Interest rates are the percentage charged on borrowed money or paid on savings, influencing borrowing and spending in the economy.

    3What are investment projects?

    Investment projects are initiatives that require funding to generate returns, typically involving capital expenditure in various sectors like construction and manufacturing.

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