Published by Global Banking & Finance Review®
Posted on October 22, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GoogleReckitt expects strong growth in China due to health-conscious consumers and e-commerce, with brands like Dettol and Durex leading market gains.
LONDON (Reuters) -Consumer goods group Reckitt expects China to continue to be a growth engine for its core business, CEO Kris Licht said on Wednesday, as health-conscious consumers increasingly engage with brands across the company's portfolio.
Reckitt beat expectations for third-quarter like-for-like net sales growth, boosted by strength in emerging markets, which saw like-for-like net revenue growth of 15.5%, marking a bright spot for a sector weighed down by broader pressures.
China specifically delivered another strong quarter of double-digit growth, Reckitt said, with brands including Dettol, Durex and Veet contributing to market share gains there.
China's population is ageing and now fairly affluent, Licht said, creating a real willingness to spend. E-commerce now makes up the majority of Reckitt's China business, Licht added, while livestreaming, one of the ways Reckitt engages with consumers, is growing fast.
"We're just seeing a very receptive consumer that is willing to try new things, willing to pay a premium for improved performance and effectiveness, and I think that's a good place to be," Licht said.
Licht named Malaysia, Colombia and Indonesia as markets that could help create a "third engine" of growth in emerging markets, building on strong performance in China and India.
(Reporting by Pushkala Aripaka and Alexander Marrow. Editing by Joe Bavier and Mark Potter)
E-commerce refers to the buying and selling of goods and services over the internet. It includes online retail, electronic transactions, and digital payment systems.
Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. They often present investment opportunities due to their developing economies.
Consumer perception is how customers view a brand or product based on their experiences, beliefs, and feelings. It significantly influences purchasing decisions.
Digital transformation is the process of integrating digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
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