Finance
ProSiebenSat.1 Media cuts upper end of annual profit guidance
Published by Global Banking and Finance Review
Posted on November 12, 2025
2 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on November 12, 2025
2 min readLast updated: January 21, 2026
ProSiebenSat.1 lowers its profit guidance due to a decline in TV advertising sales and economic uncertainty, adjusting its EBITDA forecast for 2023.
(Reuters) -German media group ProSiebenSat.1 cut the upper end of its annual profit guidance on Wednesday, as it reported a fall in adjusted core profit for the third quarter on weak TV advertising sales.
The group said it now expected adjusted earnings before interest, tax, depreciation and amortization (EBITDA) to be between 420 million euros and 450 million euros ($490 million-$525 million) this year, compared to its previous target of 420 million euros to 470 million euros.
The company had cut its outlook for 2025 in September, citing economic uncertainty in German-speaking markets.
Third-quarter EBITDA amounted to 76 million euros, down from 104 million euros the prior year but in line with analysts' estimates in a company provided poll.
Earnings were hit by a drop in sales in the "highly profitable but economically sensitive" TV advertising business, the company said in a statement, noting a "reluctance to invest in advertising."
The sale of comparison website Verivox earlier in the year also weighed on earnings, it said.
($1 = 0.8575 euros)
(Reporting by Linda Pasquini and Bernadette Hogg, editing by Thomas Seythal, Elaine Hardcastle)
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a financial metric used to evaluate a company's operating performance by focusing on earnings derived from core operations.
TV advertising refers to the practice of promoting products or services through television broadcasts. It is a key revenue source for media companies but can be sensitive to economic conditions.
Adjusted core profit is a measure of a company's profitability that excludes certain non-recurring items, providing a clearer picture of ongoing operational performance.
Economic uncertainty refers to the unpredictability regarding the future state of the economy, which can affect business decisions, consumer behavior, and investment strategies.
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