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Profiting online is no longer just a pipe dream

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Profiting online is no longer just a pipe dream

Everyone is aware that the internet contains a wealth of information on a wide range of topics from the latest technology to entertainment gossip. But are you aware that you can earn money online, make profits and earn a living using the internet? There are many legitimate activities that are helping people earn money online, with that more and more people are starting new ventures on the internet making it their full-time profession.

Making money online is no longer a pipe dream, it is a reality and it’s not complicated. All that is needed is a little patience, perseverance, and time to implement your idea and get started. The income generated can be a supplement but if your idea clicks it can be a lot more than a supplementary income. Here are some ways to make profits online.

Freelancing:

It is one of the most popular ways to earn money as there are many options available on the internet. Many websites are looking for the services of freelancers to work on their tasks. To work as a freelancer you will need to create your online account in various sites like Freelancer, Twitter, Facebook, LinkedIn, Instagram, etc. Once you create an account, you can browse through their listings and look for tasks that suit your skill sets. Many websites like freelancer.com, upwork.com, etc. need your previous experience to be listed so that the clients contact you for projects. They pay you money based on the type of contract and also rate your work.

The main advantage of this type of work is that you can work at your pace and you are the boss. If you want to make money online fast through freelancing here are a few tips

  • Find a niche which is profitable
  • Do a thorough analysis of your target clients and choose the right first client
  • Set the right price for your services, don’t undervalue or overvalue your work.
  • Create a portfolio website that is of high-quality as it can make a statement of the quality of work you can bring to the projects.
  • Showcase samples of your previous work and what you can accomplish
  • Learn the right way to pitch for work, there are many other freelancers pitching for the same piece of work, showcase why you should be hired and not others.
  • Effective time-management is necessary especially if you are juggling with your day-job and freelancing work. Ensure both are not affected.

Affiliate Marketing:

If you are wondering how to make money online for free, affiliate marketing is a great option. You can sell products or services that are offered by a brand or company through your website or blogs. The way it works is like this; you will mention the product or service of your affiliate partner and link it to a unique affiliate code that you get when you sign up for the program. That is it when someone reading your blog or looking at your website clicks on the link and buys the product you earn money. Apart from affiliate programs, you can also earn money from affiliate ad network which has many different affiliates in one unified place.

The most critical aspect of making money in affiliate programs is to build a database of subscribers and potential customers. You should then follow up with them to generate sales. The major advantage of this program is that you don’t need to have a customer support team or even have your products all you need to do is to pick the right niche and promote products that can have great sales and earn commissions.

Earning Money Through Smart Investment:

The global economy is such that the cost of living is increasing every day and it is becoming more and more difficult to run a family. Even if you save money, there is no guarantee that the amount will suffice especially if you have a growing family. How to make money online for beginners may seem a daunting task. Smart investing by knowing where, how and when to invest while maximizing profits and minimizing risks is the key. Another key aspect is to analyze all the options available and make a strategy based on your goals and needs.

Another way to earn an extra income is by starting an online business. You can create a website or hire someone to build a website to sell products online through drop shipping, A third-party manufactures and ships products to you and you take orders on your website and sell them to the customers. One thing to remember is to select the right niche market and product and be a specialty store. If you have creative ideas you can also start your online business by setting up a website which displays your products and can earn money sitting at home.

Start Blogging:

Starting a blog is one of the easiest ways to make money with an online business. The blog can be of any topic that you like but it is better to choose a niche which is profitable as you have to make money from the blog. But whatever be the blog you can share your passions, thoughts in the most interesting and creative way so as to connect to the people who are reading it. Once the blogs you write become well-read and has followers you will make money through advertising like Google AdWords, affiliate marketing or through subscribers. It is essential that you host your blog on a reputed and customized domain as that makes your blog trustworthy and you can get advertisements of products.

There is a great demand for fresh and authentic content and people who are good at writing can create viral content not just through blogs but also through informative articles, newsletters, white papers, and press releases.

Transcription Jobs:

Due to globalization, there are many jobs online which involves translation from one language to another. People who know multiple languages can make use of it as there is a huge demand for such skills. It is also one of the best online jobs for students as they learn many languages in their school curriculum and can use it to make some extra cash. Transcription jobs on offer range from medical, corporate to legal audio recordings. A certified transcriptionist can earn a higher income than a beginner.

Apps That Can Help You Earn Money:

Smartphones have become an extension of the hand and easy availability of the internet is one of the reasons for it becoming very popular. Smartphones are being used for many things like shopping, reading eBooks, playing games, chatting, using social media, taking pictures, watching videos and much more. But did you know that you can earn money instead of killing time browsing on your phone? Wondering how to make quick money in one day. You can earn money in your spare time by downloading apps that will help you earn money. All you have to do is to do simple tasks like sharing photos, fill online surveys, perform secret shopping or watch videos and answer queries. Moreover, there is no terms and conditions involved, it is a legitimate way to earn some extra money in your spare time.

Virtual Assistant:

A virtual assistant can also make money online. Managing websites through content optimization, email account management or social media administrator who manages tweets, Facebook groups, blogging, etc are some of the tasks that a virtual assistant has to perform. You can also work on many clients at a time apart from offering flexible working hours.

Making Money Selling Pictures:

Smartphones are used all throughout the day. If photography is a hobby and your gallery is full of photos there are many companies which are ready to buy your stock photos. There are many apps where you can upload photos from your phone and make money online without investment. Companies give you a percent of the sales profit and the more photos you upload and sale the more money you can make. The trick to earning more profits is to upload a large number of photos or target niche market which has the least representation. The key is to have the best photos in the most selling niche categories.

Online Coaching:

Technology has enabled reduce the cost of communication and connecting to people anywhere in the world is possible. There are many online tutoring jobs which helps students connect to competent tutors around the world. It is a win-win situation for both tutors and students, it helps students get a quality education at home and helps tutors earn money. A qualified tutor who is an expert simplifies the concepts, evaluates assignments and provides feedback on improvement areas will get positive reviews from students and better ratings.

You can also start your own tutoring website which can connect many kids who are on the lookout for tutors. The advantage of this job is that it is flexible and you should be online only for a few hours. Apart from tutoring, you can also write eBooks on topics of your expertise. People who buy your books will also look for answers to questions, advice, etc which you can monetize.

Online Publishing

If you are an expert in a subject you can translate it into a book and there are many publishing platforms where you can become an author and make money online. If your eBook is good, you can even get offers from traditional publishers. Another way to sell your boos is creating your website and selling it through it. That way you can earn more profits. You can also get into coaching or consulting due to these eBooks.

Many people are of the opinion that only traditional office jobs are the only way to earn money. Thanks to the latest technology and the advent of the internet many people are finding ways to earn extra income. There are many ways through which you can make money online and the above mentioned are only a few ways. There are many success stories which can act as an inspiration for you to pursue making online income. But there is a need to be passionate and to be creative to be able to make money. You can choose one or a combination of these ways as a source of passive income but all of these jobs offer great flexibility and you are your boss.

Business

Research exposes the £68.8 billion opportunity for UK retailers

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Research exposes the £68.8 billion opportunity for UK retailers 1
  • Modelling shows increasing the proportion of online sales by 5 percentage points would have significantly boosted retailers’ revenues during the first lockdown
  • 72% of Brits want retailers who started an online service during the pandemic to continue operating it full time

New data released today by global payments platform Adyen, outlines the economic gains that could be accessed by getting more UK retailers online.

Economic modelling conducted by Cebr for Adyen indicates that if the retail sector increased the proportion of turnover stemming from online channels by 5 percentage points, £68.8 billion would have been added to the economy during the first lockdown.

While retail turnover stemming from online sales has grown significantly during 2020 – from 19% to 28%[1], there is still considerable room for growth.

Myles Dawson, UK Managing Director of Adyen comments: “The UK retail sector is facing an incredibly tough quarter, so creating the link between physical stores and online channels is more important than ever. With the festive period approaching and many shoppers unable, or uncomfortable leaving their homes, establishing and maintaining a positive online experience is a billion-pound opportunity for retailers.”

The research[2] of 2,000 UK consumers found that 31% are less likely to shop in physical stores now because of positive experiences shopping online during the pandemic. Furthermore, 72% of these consumers want retailers who started an online service during the pandemic to continue operating it in the long term.

However, making the process of shopping online as frictionless as possible will be key to unlocking the opportunity presented by online channels. 70% of Brits say that when shopping online, the ease of use is as important as the quality of the product, and 72% won’t shop with a retailer whose website or app is difficult to navigate.

Myles Dawson concludes: “Many retailers did amazing things during the pandemic in terms of adapting and creating new experiences – it’s a testimony to their agility that 57% of Brits said their expectations of the retail sector has improved during the pandemic. The challenge now is to consistently meet these expectations going forward. With local lockdowns in place, online channels will be key to serving many consumers in the short term. However, retailers need to see the shift to unified commerce as a long-term trend. The sooner they can demonstrate agility and jump on board, the longer they’ll reap the rewards.”

[1] https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/august2020

2 Research conducted by Opinium Research LLP

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Want to serve your customers better? An effective online strategy is what financial institutions need 

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Want to serve your customers better? An effective online strategy is what financial institutions need  2

By Anna Willems, Marketing Director, Mention

A strong online presence matters.

Having a strong online presence, that involves social media is now a crucial part of all business strategies. Whether they are retail brands, sports teams, libraries or even restaurants, most companies are investing more and more in developing their digital brand image and online presence – financial institutions are no exception.

When it comes to market trends and innovation, financial institutions are first on the line. After all, we — people and companies — trust them to manage our money to the best of their abilities. And even more so than any other market, we demand secure, trustworthy, fast and user-friendly services.

Reaching such high expectations is not a given. To this point, banks and other financial institutions have no other choice but to have a perfect understanding of their market, their audience, and their needs. What they need to get there is a fail-proof online strategy.

Gaining a deep understanding of your market

One of the best things about using social media to learn about your audience is that people give unsolicited opinions. They speak their mind and share their thoughts candidly.

This is the key to help any business to learn about themselves. They get to analyze their audience’s challenges and aspirations without having to ask them directly or serve them time-consuming surveys and polls.

UK-based Asto, a company that is part of the Santander Group, is committed to helping small businesses have access to financial and non-financial tools. Asto was looking for something that could help them discover what their target audience was talking about and find opportunities to add to the conversation. Mention enabled Asto to keep on top of reviews and customer comments, which has helped us provide a better service for our customers.

Which platform suits your offering the best?

There’s no point choosing to create campaigns on TikTok if your customers don’t use it – you need to think about who they are and work back from there.

You do this by automating the process using a social listening tool. A social listening tool will help you to view your market as a whole and identify where the key conversations are happening — and, therefore, where you should be. What’s more, you will never miss any relevant mention of your institutions, products, services, or competitors.

Handling a crisis

Financial institutions need to watch carefully for negative press – social media is the first place people will go to if they feel they’re not getting the service they need. In theory, rogue employees or unhappy clients can post anything they like online to try and hurt your brand. And if their messages gain traction, you’ve gone from one person saying bad things, to thousands.

That’s why listening needs to be part of any crisis management plan. Now, sometimes, there are crises you cannot prevent. And those usually hit pretty hard.

Power of influencers

For an influencer marketing campaign to work for your financial institution, partnering with nano content creators may well be the best way to go. They’re ability to play a part in how they shape your brand story can make a huge difference when it comes to engagement and reason to believe in your service.

Many financial institutions are already leveraging influencer marketing. It’s an efficient strategy to: Build trust and gain credibility, reach out to new audiences and share engaging stories.

The online review conundrum

94% of consumers check online reviews before they decide to buy something or subscribe to a service. They need what we call social proof. It says that the more people say they use your service, the more it will look like a good service. In short, you need to show how happy people are using your service. But not all online reviews are positive.

Having said that, we find that financial institutions shouldn’t ignore negative reviews. Instead, embrace them as an opportunity to rebuild trust in your brand. Less delicately put, take the bull by the horns and turn them to your advantage. Always respond to relevant complaints (and as fast as possible). Take responsibility for what happened. Be helpful.

And ignore trolls.

Learn from the competition

Over the last two decades, a marketer’s daily life has greatly evolved. Most importantly, we now can measure everything we do, including the consequences of our actions on our business. Having said that, you can’t evaluate how well you’re doing without comparing against

others.

Truth is that 77% of businesses rely on listening to keep an eye on their competitors. What this means is that 4 in 5 of your direct competitors are likely watching each and every single step you take. And you should do the same.

Setting the trend

From staying up to date with the latest industry trends and innovations, to keeping an eye on the competitors’ newest services, to being the first to know of potential brand crises – tracking relevant online conversations lets marketing and communication professionals working for financial institutions to stay one step ahead in an industry that is leading change and innovation.

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Why the Boom is Long Overdue (and Here to Stay)

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Why the Boom is Long Overdue (and Here to Stay) 3

By Roger James Hamilton, CEO, Genius Group

Virtually every aspect of our lives has been taken over by tech, so why is it that our schools, that are educating the business leaders of tomorrow, are still operating in much the same format as they did 100 years ago?

The global pandemic put digital learning in the spotlight and an Edtech boom has ensued, with companies like Coursera, Quizlet and Udemy seeing unicorn style growth. And the market is not slowing down. The education technology (Edtech) boom will continue.

Resilience and Growth

Unicorns are defined by rapid growth. Traditionally, these companies are not overly concerned with early profitability, long-term sustainability or value creation as much as with putting their competitors out of business.

But something different is going on in the Edtech market. The unicorn has lost its appeal. When learning platform Quizlet achieved unicorn status this year, CEO Matthew Glotzbach was keen to play down the moniker reserved for start-ups valued at $1 billion or more, preferring to liken his company to a camel.

Unlike unicorns, camels are real, hardworking beasts. Respected for their adaptability to various climates, resilience, and abilities to survive for long periods without sustenance. These are all traits much better suited to weather the economic storms created by the pandemic.

Despite their considerable abilities to adapt to challenging conditions, the climate is looking particularly sunny for camels within the Edtech market. In fact, all creatures great and small have the potential to capitalise on unprecedented growth in this sector.

The nature of education makes it a traditionally slow-moving area, which renders it unattractive to some investors. Yet, the coronavirus outbreak and subsequent surge in remote learning this year triggered a flurry of uptake in e-learning platforms.

We’ve seen the adoption rate for new technologies be accelerated by events like this before. For example, the SARS crisis of 2003 contributed to the boom in China’s ecommerce industry, as quarantines lead consumers to shop online. Of course, this market trend did not slow down once quarantine restrictions were lifted. Ever since, global online sales have risen exponentially. The same is set to happen in the Edtech market.

Providing a Solution

As with ecommerce in 2003, the demand for Edtech in 2020 was already there. It has been there for years. For the past decade at least, there has been a notable need in recruitment for qualified talent in data science, coding and digital. Edtech can bridge the skills gap, not only within formal education but also for adult learners upskilling and reskilling for today’s digital world.

Similarly, the financial crash of 2008 had the effect of fast-tracking the rise of the gig economy, requiring millions more to learn entrepreneurial skills. The idea of a job for life is now a distant memory. The Edtech sector can deliver the tools to equip students of all ages with the skills necessary for creating their own opportunities, as well as exchanging knowledge and collaborating in a digital economy.

Rising unemployment, as well as competition for jobs and government furlough schemes has seen interest in digital learning courses for adults also soar during the past few months. Figures show that the corporate e-learning market is set to increase by as much as $3.09 billion between 2020 and 2024.

Roger James Hamilton

Roger James Hamilton

The Edtech boom kickstarted by the pandemic is just the beginning in a paradigm shift in how we view education and work.

Over the next 10 years, with the rise of artificial intelligence, automated technology, and augmented reality, traditional, manual and customer service based roles will diminish and there will be less need for a large workforce when computers and machines can do the role equally well.

The need for a truly 21st century education system that reflects the needs of the job market is long overdue. Edtech companies are offering solutions to many of these issues that have troubled the economy for the past decade or more.

A Different Animal

Enter the zebra (back to our animal analogies). These types of Edtech businesses will be the ones to watch within the sector. With zebra companies, there’s a sense of community and collaboration, rather than competition. They understand that there’s room for more than one superstar in a market. Zebras are herd animals after all. The zebra believes that competition is healthy for everyone involved—something to watch and use for motivation and growth. It closely observes consumer trends and continually strives to solve new and developing problems for those consumers.

For zebra companies, profit margin is vital because it is necessary for steady growth and sustainability. Revenues hover between $5M and $50M, it serves customers within a specific niche, requires annual growth capital of $100K to $1M, and generally has more than four streams of revenue.

Zebras are both black with white stripes and white with black stripes – they have a fluidity in their approach and are camouflaged at the same time. This creates a double bottom line: Zebras want to conduct real business, by solving a pressing problem in a sustainable way, whilst reacting to contemporary challenges. This too could be said of the Edtech industry as a whole.

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