Finance
Pinterest's weak revenue forecast signals intense competition for ad dollars
Published by Global Banking & Finance Review®
Posted on November 4, 2025
2 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on November 4, 2025
2 min readLast updated: January 21, 2026
Pinterest's Q4 revenue forecast falls short due to intense ad competition from larger platforms like Meta, affecting its shares.
(Reuters) -Pinterest forecast fourth-quarter revenue slightly below Wall Street estimates on Tuesday, signaling fierce competition from larger platforms such as Meta during the holiday shopping season, sending its shares down over 15% in extended trading.
The company expects quarterly revenue between $1.31 billion and $1.34 billion, with the midpoint marginally below analysts' average estimate of $1.34 billion, according to data compiled by LSEG.
Pinterest's results follow reports from digital ad bellwethers, including Google-parent Alphabet, Meta and Reddit, which posted upbeat third-quarter revenue on robust ad spending.
Large platforms such as TikTok and Meta's Instagram and Facebook remain the top choices for marketers, thanks to their massive user bases and sophisticated artificial intelligence tools for campaign creation.
The image sharing platform also offers an AI‑powered Performance+ ad suite to marketers for creating personalized and automated campaigns.
Pinterest had said it saw lower spending by Asia-based e-commerce retailers in the U.S. after the end of the "de minimis" exemption, though some shifted budgets to Europe and other regions.
The end of the U.S. duty-free import provision for low-value shipments from China and Hong Kong has prompted some Chinese retailers, such as Temu and Shein, to adjust their marketing budgets.
Pinterest's global monthly active users are rising, with the company hitting an all-time high of 600 million in the third quarter.
The company's revenue grew 17% to $1.05 billion in the third quarter, aligning with analysts' estimates and marking its return to the billion-dollar revenue level first attained in the holiday quarter of 2024.
Adjusted profit per share came in at 38 cents for the quarter ended September 30, missing estimates of 42 cents.
(Reporting by Jaspreet Singh in Bengaluru; Editing by Tasim Zahid)
Advertising revenue is the income generated from selling advertising space or time to businesses. It is a key financial metric for companies that rely on ads to monetize their platforms.
Digital marketing refers to the use of online platforms, social media, and digital technologies to promote products or services. It encompasses various strategies including SEO, content marketing, and social media advertising.
AI-powered advertising utilizes artificial intelligence technologies to optimize ad targeting, personalize content, and automate campaign management, enhancing the effectiveness of marketing efforts.
E-commerce is the buying and selling of goods and services over the internet. It includes online retail, electronic payments, and the digital exchange of products.
User growth refers to the increase in the number of active users on a digital platform over time. It is a crucial indicator of a platform's popularity and market reach.
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