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Home > Finance > Pinterest's weak revenue forecast signals intense competition for ad dollars

Pinterest's weak revenue forecast signals intense competition for ad dollars

Published by Global Banking & Finance Review®

Posted on November 4, 2025

2 min read

Last updated: January 21, 2026

Pinterest's weak revenue forecast signals intense competition for ad dollars - Finance news and analysis from Global Banking & Finance Review

Tags:advertising revenues digital marketing Financial performance retail trade consumer perception

Quick Summary

Pinterest's Q4 revenue forecast falls short due to intense ad competition from larger platforms like Meta, affecting its shares.

Pinterest's Q4 Revenue Outlook Falls Short Amid Ad Competition

(Reuters) -Pinterest forecast fourth-quarter revenue slightly below Wall Street estimates on Tuesday, signaling fierce competition from larger platforms such as Meta during the holiday shopping season, sending its shares down over 15% in extended trading.

The company expects quarterly revenue between $1.31 billion and $1.34 billion, with the midpoint marginally below analysts' average estimate of $1.34 billion, according to data compiled by LSEG.

Pinterest's results follow reports from digital ad bellwethers, including Google-parent Alphabet, Meta and Reddit, which posted upbeat third-quarter revenue on robust ad spending.

Large platforms such as TikTok and Meta's Instagram and Facebook remain the top choices for marketers, thanks to their massive user bases and sophisticated artificial intelligence tools for campaign creation.

The image sharing platform also offers an AI‑powered Performance+ ad suite to marketers for creating personalized and automated campaigns.

Pinterest had said it saw lower spending by Asia-based e-commerce retailers in the U.S. after the end of the "de minimis" exemption, though some shifted budgets to Europe and other regions.

The end of the U.S. duty-free import provision for low-value shipments from China and Hong Kong has prompted some Chinese retailers, such as Temu and Shein, to adjust their marketing budgets.

Pinterest's global monthly active users are rising, with the company hitting an all-time high of 600 million in the third quarter.

The company's revenue grew 17% to $1.05 billion in the third quarter, aligning with analysts' estimates and marking its return to the billion-dollar revenue level first attained in the holiday quarter of 2024.

Adjusted profit per share came in at 38 cents for the quarter ended September 30, missing estimates of 42 cents.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Tasim Zahid)

Key Takeaways

•Pinterest forecasts Q4 revenue below Wall Street estimates.
•Intense competition from platforms like Meta affects ad revenue.
•Global monthly active users hit 600 million in Q3.
•Revenue grew 17% to $1.05 billion in Q3.
•Adjusted profit per share missed estimates at 38 cents.

Frequently Asked Questions about Pinterest's weak revenue forecast signals intense competition for ad dollars

1What is advertising revenue?

Advertising revenue is the income generated from selling advertising space or time to businesses. It is a key financial metric for companies that rely on ads to monetize their platforms.

2What is digital marketing?

Digital marketing refers to the use of online platforms, social media, and digital technologies to promote products or services. It encompasses various strategies including SEO, content marketing, and social media advertising.

3What is AI-powered advertising?

AI-powered advertising utilizes artificial intelligence technologies to optimize ad targeting, personalize content, and automate campaign management, enhancing the effectiveness of marketing efforts.

4What is e-commerce?

E-commerce is the buying and selling of goods and services over the internet. It includes online retail, electronic payments, and the digital exchange of products.

5What is user growth in a digital platform?

User growth refers to the increase in the number of active users on a digital platform over time. It is a crucial indicator of a platform's popularity and market reach.