Published by Global Banking & Finance Review®
Posted on October 28, 2025
2 min readLast updated: January 21, 2026
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Nokian Tyres plans layoffs after a slight Q3 profit miss, aiming to improve efficiency. Despite this, sales grew 9.7%, and shares rose 3% post-announcement.
(Reuters) -Finland's Nokian Tyres on Tuesday reported quarterly earnings slightly below market expectations and said it was planning to cut some jobs in its domestic market and elsewhere as it seeks to improve efficiency of its operations.
The tyre maker, which employs around 4,400 people worldwide, booked a comparable operating profit of 32.4 million euros ($38 million) for the third quarter, while analysts polled by Vara had expected 34.5 million on average.
Nokian said it would start negotiations with unions over staff reductions which may lead to 80 permanent cuts and temporary furloughs for around 650 employees. Around 55 of the permanent cuts are expected in Finland.
The company's shares dipped briefly following the earnings publication, but regained ground to trade 3% higher by 1150 GMT after it announced the job reduction plans.
The auto industry is grappling with shrinking sales growth as U.S. President Donald Trump's tariffs feed consumer uncertainty, while putting pressure on supply and logistics chains.
However, Nokian's quarterly sales grew 9.7% to 344.1 million euros, beating a market forecast of 339.5 million euros. Notably, it said its sales outperformed the broader market in the Americas region, with a 19% rise to 78.4 million euros.
This contrasted with French rival Michelin, which earlier in October warned of a knock-on impact from weaker car sales in the U.S. amid increasing car prices and growing cautiousness among customers.
Having moved out of Russia, where it had produced around 80% of its passenger car tyres until 2022, Nokian opened its first U.S. factory in Dayton, Tennessee.
But while the local production facility helped it avoid a direct impact from U.S. import tariffs, the company has also warned of increasing customer uncertainty.
(Reporting by Boleslaw Lasocki in Gdansk, editing by Milla Nissi-Prussak)
Operating profit is the profit a company makes from its normal business operations, excluding any income derived from non-operational activities, such as investments or sales of assets.
Job cuts refer to the reduction of employees in a company, often due to financial difficulties or restructuring efforts aimed at improving operational efficiency.
Market reaction refers to how investors respond to news or events related to a company, often reflected in stock price movements following earnings reports or announcements.
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