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    Home > Finance > South Africa's Mr Price makes European debut through German value retailer deal
    Finance

    South Africa's Mr Price makes European debut through German value retailer deal

    Published by Global Banking & Finance Review®

    Posted on December 10, 2025

    2 min read

    Last updated: January 20, 2026

    South Africa's Mr Price makes European debut through German value retailer deal - Finance news and analysis from Global Banking & Finance Review
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    Tags:retailersinvestmentfinancial servicescorporate strategyinternational capital

    Quick Summary

    Mr Price acquires NKD Group for €487M, marking its European debut. The deal boosts revenue and store count, pending regulatory approval.

    Mr Price Enters European Market with NKD Group Deal

    JOHANNESBURG, Dec ‌10 (Reuters) - South African fashion retailer Mr Price will acquire NKD ‍Group, a ‌German-based discount retailer for up to 487 million euros ($567.55 million), it said ⁠on Wednesday, marking its first ‌entry to the European market.

    By 1030 GMT, Mr Price shares were down 13.35%. 

    Mr Price said that NKD, an apparel and homeware retailer with 2,108 stores in seven Central and ⁠Eastern European countries, is a strategic fit.

    Market data indicates that the growth in the value ​retail market is outpacing that of the overall ‌retail market. In Europe, value ⁠retailing accounts for about 22% of the market.

    "After meeting the NKD team, it was evident that this was the right business to pursue," ​said the group's Chief Executive Officer Mark Blair.

    "Like us, they are value-retailers at heart and have a very clear understanding of who their customer is and how to best serve them," he added.

    The acquisition of ​NKD, ‍which is from funds ​managed by TDR Capital LLP,  includes the purchase of all NKD shares and income from shareholder loans. The deal will be settled using a mix of existing cash reserves and debt facilities, Mr Price said in a statement.

    The transaction is subject to regulatory approvals, including clearance from the European ⁠Commission and the South African Reserve Bank.

    It is expected to close by the second quarter of 2026, ​Wednesday's statement said.

    Once completed, Mr Price's annual revenue would increase to approximately 53 billion rand ($3.12 billion) from 40.9 billion rand, while the number of its stores would reach more than 5,000, ‌up from around 3,100,  and it would have more than  40,000 employees.

    ($1 = 0.8581 euros)

    ($1 = 17.0122 rand)

    (Reporting by Siyanda Mthethwa;Editing by Sfundo Parakozov and Barbara Lewis)

    Key Takeaways

    • •Mr Price acquires NKD Group for up to €487 million.
    • •This marks Mr Price's first entry into the European market.
    • •NKD operates 2,108 stores across Central and Eastern Europe.
    • •The acquisition will increase Mr Price's revenue and store count.
    • •The deal is subject to regulatory approvals and expected to close by 2026.

    Frequently Asked Questions about South Africa's Mr Price makes European debut through German value retailer deal

    1What is an acquisition?

    An acquisition is a corporate action in which one company purchases most or all of another company's shares to gain control of that company.

    2What is a strategic fit?

    A strategic fit refers to the alignment of a company's goals and operations with another company, enhancing overall business performance and market position.

    3What is market impact?

    Market impact refers to the effect that a particular event or transaction has on the price and trading volume of a company's stock or the overall market.

    4What is annual revenue?

    Annual revenue is the total income generated by a company from its business activities over a year, before any expenses are deducted.

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