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    1. Home
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    3. >Morning Bid: Chinese consumers spend more, just not on property
    Finance

    Morning Bid: Chinese Consumers Spend More, Just Not on Property

    Published by Wanda Rich

    Posted on November 15, 2024

    3 min read

    Last updated: January 28, 2026

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    An image illustrating trends in Chinese consumer spending, highlighting retail sales growth despite a struggling property market. This relates to the article's focus on economic shifts in China and their impact on global finance.
    Chinese consumers driving retail sales growth amid property market decline - Global Banking & Finance Review
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    Tags:GDPfinancial marketsinterest ratesretail trade

    A look at the day ahead in European and global markets from Stella Qiu

    Asian shares ended a brutal week on a steadier note helped by Chinese consumers pushing retail sales beyond forecasts after a blitz of policy support measures shored up… well, the stock market, mostly.

    Yes, property sales picked up a tad but they are still down a whopping 15.8% from a year ago. A decline in property investment deepened and home prices fell the most in nine years – hardly the turnaround investors wanted to see.

    Chinese shares trimmed losses after the data blast though blue chips ended up 0.4% off the pace. Still, that’s up 30% from a September low thanks to Beijing’s stimulus.

    Globally, the bullish backdrop for share markets is waning a little as investors, who had revelled in the U.S. presidential election victory of Donald Trump, become increasingly concerned about the scope for U.S. policy easing in the new year – not unsurprisingly given the president-elect’s drastic trade and immigration policies.

    Federal Reserve Chair Jerome Powell’s comments about there being no need to rush interest rate cuts sent short-term Treasury yields higher as the market scaled back wagers on a December cut to just 59% from 82% mid-week.

    Fed fund futures for next year slumped with December off 8 ticks and implying just 71 basis points of easing by the end of 2025, less than three standard-sized cuts.

    That is one reason Wall Street and European stock futures are in the red. Nasdaq futures were down 0.5%, EUROSTOXX 50 futures 0.4% and FTSE futures 0.2%.

    That Fed outlook shift has reinforced expectations the Bank of England will not be cutting rates anytime soon, with the next move not fully priced in until March due to Chancellor Rachel Reeves’ big spending budget.

    The central bank will be watching third-quarter GDP figures closely with forecasts centring on a rise of 0.2% versus 0.5% in the prior quarter.

    Britain’s economy has performed better than many feared this year and any beat will take out some out of the bets for a total easing of 62 basis points by the end of next year.

    The U.S. will also have retail sales data later in the day. Again, with producer prices presenting an upside risk for the Fed’s preferred inflation gauge – the Personal Consumption Expenditures Price Index – markets might not see a beat in retail sales as a good thing.

    Key developments that could influence markets on Friday:

    * U.K. third-quarter GDP * U.S. retail sales * Fed Boston President Susan Collins speaks * ECB board member Elizabeth McCaul takes part in a paneldiscussion * Riksbank Governor Erik Thedeen takes part in a seminar.

    (Reporting by Stella Qiu; Editing by Christopher Cushing)

    Frequently Asked Questions about Morning Bid: Chinese consumers spend more, just not on property

    1What is GDP?

    Gross Domestic Product (GDP) measures the total economic output of a country, representing the value of all finished goods and services produced within its borders over a specific time period.

    2What are interest rates?

    Interest rates are the cost of borrowing money or the return on savings, expressed as a percentage of the principal amount. They are influenced by central bank policies and economic conditions.

    3What is consumer spending?

    Consumer spending refers to the total amount of money spent by households on goods and services. It is a key driver of economic activity and reflects consumer confidence.

    4What is retail trade?

    Retail trade involves the sale of goods and services directly to consumers. It is a significant component of the economy, influencing employment and economic growth.

    5What are financial markets?

    Financial markets are platforms where buyers and sellers trade financial assets, such as stocks, bonds, and currencies. They play a crucial role in the allocation of resources in the economy.

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