At this point, you’ve most likely heard that millennials are changing the whole shebang. Plenty of people allude to this cohort as “Disrupters”. Because they show signs to impact everything from technological innovation and work environment to culture and obligation.
However, it might be amazing to know that a considerable percentage of this genus is parents. Truth be told, parents constitute over 40 percent of the millennial generation, as a Google research shows. Likewise, that’s an ideal game changer, especially if you’ve strategies in mind to promote and market your brands to families.
The art of marketing to millennial parents calls you for an appropriate understanding of the difference in their parenting style against their previous baby boomer generation. Here we talk through five key marketing strategies to develop a robust marketing agenda that resonates among this compelling club of consumers.
- Keep from assuming stereotypical roles
Millennial fathers and mothers don’t strictly adhere to gender rules and your advertising content neither should. For instance, a father may be seen washing the dishes in the kitchen while the mother is busy playing with a ball in the backyard.
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Therefore, indulging in traditional parental stereotypes may end up crashing and burning all your efforts. Also, don’t pinpoint your marketing goals to the mothers only. Research demonstrates that an ever-increasing number of millennial fathers are fulfilling active parenting duties and watching related contents.
- Stop turning a blind eye to the power of Digital Marketing
When it comes to marketing to millennial parents, you should obviously think about the ways in which the millennials gather their content. Brands that lack a solid online presence may be deprived of this vital demographic.
Nearly 80 percent of millennial guardians splurge on online shopping several times a month. In addition, according to business journals, millennial parents also actively participate in social media engagement for the whole nine yards from birthday party celebration ideas to parenting tips and guidance. Therefore, practising a comprehensive digital marketing is crucial to enliven your brand prominence.
- Grab the responsive tone
Millennial parents offer increased responsiveness to brands that understand their own thought processes and that of their kids. Likewise, they partake in candid conversations with their children to foster intimate and friendly relationships that don’t necessarily conform to family hierarchy.
A Google research indicates that at least 74 percent of the millennial parents allow their children in making decisions that influence their household. So, contemplate about the tone of your marketing campaign accordingly.
Furthermore, consider disseminating your promotional advertising content in less conventional places. For instance, many millennial parents take to watching YouTube videos to connect with the special things their kids love. This gives you an opportunity to put your message properly out there.
- Look further and beyond the sale
A significant majority of the millennial parents are pulled in to specific brand values that surpass their corresponding product merits. These incorporate those with powerful community outreach endeavours.
Millennials display a willingness to be conducive to the causes they believe in, meaning that, brands irrespective of their size get elbowroom in positioning themselves in the light of their mission.
Marketing to millennials is less demanding and more efficacious particularly for businesses that have a worth more than simply the bottom line.
- Acknowledge their distinctive qualities
Millennial parents tend to keep their personalities intact and unscathed as they traverse through parenthood. They don’t shy away from celebrating the talents and passions they’ve inherited and so do you.
Being a responsible parent is just one facet of the identity of a millennial. When you consider marketing to millennial parents, you have to ensure a content creation that unmistakably shows a comprehension of everything they juggle with on a daily basis.
Marketing to millennial parents unfolds one-of-a-kind possibilities and challenges. Undertake these marketing strategies to outreach those dynamic and young families who are intrinsically related to their communities.