Finance
Ipsos confirms talks with Kantar Media over possible acquisition
Published by Global Banking & Finance Review®
Posted on December 2, 2024
1 min readLast updated: January 28, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on December 2, 2024
1 min readLast updated: January 28, 2026
Ipsos confirms talks with Kantar Media for a potential acquisition, focusing on Kantar's TV ratings business, possibly exceeding 1 billion euros.
(Reuters) - French market research firm Ipsos said on Monday it was in talks with Kantar Media over a potential acquisition of the London-based group, confirming a Reuters report from Friday.
"There can be no certainty that any offer will be made, nor as to the terms on which any such offer might be made," Ipsos said in a statement.
Ipsos is preparing a binding offer to buy the TV ratings data business from market research group Kantar, two people with knowledge of the matter told Reuters.
Any deal involving Kantar could be worth more than 1 billion euros ($1.05 billion), one of the sources said.
Shares in the French group, listed and headquartered in Paris, fell more than 2% by 0815 GMT, touching their lowest price in more than a year.
Ipsos, which provides consumer market research services and has become a household name globally for its opinion and election polls, has a market value of 1.9 billion euros.
($1 = 0.9522 euros)
(Reporting by Gianluca Lo Nostro in Gdansk; editing by Milla Nissi)
The article discusses Ipsos's potential acquisition of Kantar Media, focusing on Kantar's TV ratings business.
The deal involving Kantar Media could be worth more than 1 billion euros.
Shares in Ipsos fell more than 2%, reaching their lowest price in over a year.
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