Published by Global Banking & Finance Review®
Posted on October 29, 2025
1 min readLast updated: January 21, 2026
Add as preferred source on GoogleItaly's AGCM is investigating DJI for alleged price fixing with its Italian importer, Nital. The probe focuses on resale price maintenance breaching EU rules.
ROME (Reuters) -The Italian Competition Authority (AGCM) said on Wednesday it had opened an investigation into the European subsidiary of the Chinese drone maker DJI and its Italian importer over allegations that they pressured retailers to fix the prices of their products.
The AGCM has received reports that DJI, the world's largest drone maker, and local importer Nital monitored the prices charged by retailers. Those who deviated from the ones on Nital's website received warnings including threats that supplies would be interrupted.
"In this way, DJI and Nital allegedly enforce adherence to resale prices across their distribution network, preventing any form of price competition such as discounts or reductions for customers," the AGCM said.
Such practice, known as resale price maintenance, would be a breach of European Union rules, with fines normally imposed as a punishment if allegations of wrongdoing are upheld.
There was no immediate comment from DJI. Nital could not be reached for comment.
(Writing by Keith Weir, editing by Gavin Jones)
Resale price maintenance is a practice where manufacturers set a minimum price that retailers must adhere to when selling their products, preventing price competition among retailers.
Breaching EU regulations can lead to significant fines and penalties, as well as restrictions on business operations within the European Union.
Price fixing is an illegal agreement among competitors to raise, lower, or maintain prices at a certain level, which disrupts free market competition.
Nital is the local importer of DJI products in Italy and is accused of collaborating with DJI to enforce price maintenance among retailers.
Explore more articles in the Headlines category
